Today, communication is key for marketers to reach customers. Did you know that personalizing your cold emails can increase your reply rates by 42%? Yes, this is how important it is to use the right tools to make your outreach successful.

Instead of relying on luck, use the best cold email software to boost your chances of getting into the inbox and persuading the recipient to take action. However, choosing the right cold email tool can be overwhelming. With so many options out there, finding the right one can be difficult.

To make it easier, we’ve compiled a list of the top cold email tools based on user feedback. Whether you’re a seasoned marketer or just starting out, this guide will help you find the perfect solution for your email marketing needs. This will help you streamline your email marketing efforts and get the desired results.

Understanding Cold Email Software

According to statistics, the number of email users is expected to grow to a staggering 4.6 billion by 2025, which is almost two-thirds of the world population. This is why more and more businesses prefer cold emailing as a part of their marketing and outreach campaigns. It's a way of reaching out to prospects who have never had contact with your brand. 

Cold email software can help to send cold emails at scale. These tools allow you to create email campaigns that will reach all your prospects, making them feel more engaged and valued. They also allow you to take a proactive approach to beginning a conversation with the target audience to generate leads and promote sales.

Factors to Consider For Choosing the Best Cold Email Software

The primary purpose of using the cold email tool is to break the ice and encourage the prospect to interact with you and learn about your business by persuading them to respond. Your focus should be on personalizing the content for the specific target and making it relevant to them.

Knowing the criteria to look out for in the best cold email software will not only help you reach your audience but also make the whole process easier. Here’s what to look for in the cold email software.

• User-friendly Interface: An easy-to-use interface is crucial to consider while choosing the cold email tool. It will make the process less intimidating, your cold emailing journey smoother, and significantly more successful.
• Deliverability Optimization: Deliverability tools help your cold emails reach the recipient's inbox instead of getting flagged as spam. To ensure they do, look for features like domain reputation monitoring, IP warm-up, and spam tests to enhance your sender score.
• Customization Features: Every audience craves a personal touch which makes them feel heard, valued, and respected. The same goes for your emails. Adding personalization to your messages will make your audience feel special, which will predominantly increase your response rates.
• Automation Capabilities: Automation features in the cold email tool will help you save plenty of it by taking over repetitive tasks. Moreover, it will help you to schedule emails at peak times, where you will have a better chance of landing in the recipient's line of sight.
• Reporting and Analytics: You can't improve if you can't measure your performance. A cold email software should provide you with detailed reports to have a better understanding of your emailing campaign's performance rate. In this way, you will gain valuable insights to work toward better strategies and higher success rates.
• Integration with CRM: CRM integration is like having a personal assistant who keeps track of all your customer-related data. It will guide you to keep everything in one place, eliminating hassles and making your strategy more efficient.
• Customer Support: Even the best professionals run into trouble sometimes. When you face such circumstances, having a reliable support team on standby can be a lifesaver. Therefore, look for the best cold email software with excellent customer service to ensure you can get help with just a call or click away. 

Best Cold Email Software: Top Options to Consider

The market is flooded with plenty of cold emailing tools. You should choose the best cold email software that allows you to personalize your emails, schedule them, and automate the follow-ups and tracking, all the while easily managing your inbox from a single place. To save you precious time and effort, we have curated the best cold emailing tools for you below.

1. Neo

For small businesses, startups, and professionals, Neo is the smart choice for the best cold email software. Why? Neo offers a growth suite that includes all the essential tools to boost your cold email marketing efforts. Its max plan, which starts at $7.49, provides users with a Gen AI tool for writing email copy, read receipts to provide insights on email opening, an email templates library, a one-page website, and an email campaigns feature. 

Besides, it even allows you to register a free custom domain name with the domain extension .co.site. So, you can send your cold marketing emails from an address like sarahjones@coffeeandbooks.co.site if you purchase any Neo plans. A custom email address looks more reliable and professional as compared to generic email addresses, like sarahjones@gmail.com. 

Key Features

• Smart Write: Neo has a Smart Write feature in its ongoing pursuit to personalize your email experience. It gives you ready-to-use email templates tailored to suit your unique requirements. This feature will not only reflect your communication style but also save you plenty of time.
• Rich Formatting Options: Creating personalized and attractive emails is easier when you choose Neo as your cold email tool. With rich formatting options, from fonts and colors to styles, you can craft emails that resonate with your requirements. Whether you're creating a formal email or creative marketing messages, you will have all the tools to make your brand stand out. You can even save the email templates.
• Simplified Marketing: Reaching out to the target audience is a priority for any business. To make that goal even simpler, Neo offers email campaigns, which allow you to target multiple recipients simultaneously with personalized communication. You can even monitor which recipients have opened your email with the read receipts feature, which is not found in common email clients such as Gmail.

2. Saleshandy

Saleshandy is another best cold email marketing software that allows you to send automated and highly personalized emails at scale with a great deliverability rate. With Saleshandy, you can send out cold emails one by one, making them appear to be sent manually while resembling human-like approaches. Moreover, it also enables you to easily manage the number of replies to the email sent and respond to them from a single unified inbox. 

Key Features

• Personalization: With Saleshandy, you can personalize your cold email messages by adding merge tags such as recipient name, job title, company name, and more. This can increase your engagement rate in email marketing.
• Deliverability: Saleshandy implements advanced email deliverability techniques, including email warmup and custom domain tracking, to ensure that your emails are delivered to recipients’ inboxes.
• Cost-Effective and Scalable: Saleshandy is a cost-effective and scalable solution with flexible pricing plans that fit businesses of all sizes and the ability to share hundreds of emails regularly without being flagged as spam.

3. Salesmate

Salesmate is a modern, AI-driven CRM and automation platform that excels in boosting marketing, sales, and customer support activities. It gives you a complete cold email marketing solution for your business with ease of use, personalization, and advanced analytics. The platform auto-improves the profile in your cold contact lists to add the details including company details, job titles, and more. With such rich data, you can customize your cold emails, making them more relevant and increasing the likelihood of receiving a response.

Key Features

• A/B and Multivariate Testing: This enables you to compare different versions of your emails to detect which one is more effective. You can then optimize your subject lines and content to increase email open rates and customer engagement.
• Campaign analytics: A dedicated dashboard in the platform for each campaign analysis to gain in-depth insights into your performance metrics, such as click-through rates and open rates.
• Target Sequences: Targeted sequences are what make Salesmate different from other platforms. If you want to scale a campaign, you can send it from multiple inboxes to the targeted list of recipients instead of duplicating it to all the contacts. This will allow you to save time in developing and running campaigns.

4. Woodpecker

Woodpecker is one of the best cold emailing tools for sending out automated personalized emails. As one of the most secure solutions for automated campaigns, Woodpecker could be a great choice for businesses that demand collaborative tools to share lists of contacts and even blacklisted domains. The software will fit your unique needs perfectly and speed up your sales cycle through its automation features.

Key Features

• Deliverability: Woodpecker's unique sending algorithm sends emails at random time intervals, just like a human would, making your marketing look more natural. The email verification and custom tracking domains will protect your domain relation and avoid bounce rates.
• Customization and Integration: The software has custom fields to add elements that will allow you to enhance personalization in your campaigns at scale. It also allows seamless integration to optimize your cold email outreach.
• Automation: Woodpecker allows you to automate and create email sequences, which are the core features of any cold email tool. It detects replies from your prospects and automatically stops the sequences when someone responds or gets in touch with you. 

Comparison Table

Note: The ratings and reviews are provided after thoroughly researching the cold email marketing platforms. The ratings are provided based on features the platform supports to streamline cold email marketing, like built-in lead generation, lead databases, AI email writing assistance, analytic reports, and user interface. 

Best Practices for Cold Emailing

The main reason your cold email fails to get a response from the recipient is the lack of personalization in your message. No matter how excellent your product or service is, if your cold email is general and impersonal, the customer will not feel the urge to reply and build a positive relationship with your brand.

By now, you know how to choose the best cold email software to grow your business to new heights. However, there are certain best cold email practices you should follow to take your email marketing outreach to the next level.

1. Approach with Multiple Email Addresses

Using multiple email addresses while using cold email tools is a good practice to avoid getting marked as spam. Having multiple email addresses will help you segment your email list and try out diverse approaches.  Moreover, these secondary domains will also increase your email-sharing volume without compromising your domain reputation.

2. Validate the Email List Verification

Before sending out any emails with the best cold email software, ensure that your email list is verified. A verified email list of valid recipients will reduce your bounce rate and improve your deliverability rates, decreasing the likelihood of your account getting marked as spam.

3. Emphasise on Follow-up Emails

Sending follow-up emails can boost your response rate for cold emails. A courteous follow-up email will serve as a gentle reminder for your recipient, increasing your chances of eliciting a reply. However, avoid being excessively assertive or spamming their inbox with follow-up emails. The goal of follow-up emails should be persistent but not annoying.

4. Ensure to A/B Test your Emails

A/B testing for cold emails involves sending two different versions of an email to various segments of your email list to gauge each performance. This will help you optimize your cold email campaigns and improve response rates. You should test elements, including the subject line, call to action, email tone, and length.

5. Leverage the Unsubscribe Links

Finally, to make the best of your cold email tool, include an unsubscribe link in your email. It will allow your recipients to opt out of receiving future emails from your brand, thereby helping you avoid being marked as spam. In addition, the presence of an unsubscription link shows that you respect your recipient’s preferences, where you can improve your reputation as a sender.

Wrapping Up

Cold outreach, though can convert narrow-downed prospects into a full-blown customer and could feel like a shot in the dark. You might send countless emails, spend a lot of time and effort hoping for a response, and often hear nothing back. However, the right cold email tool can change that. With the ideal cold email software, you can turn your common cold email outreach into a strategic, data-driven process. The key to selecting the right choice lies in your understanding of outreach goals, budget constraints, and integration requirements.  

Neo, the best cold email software, is a versatile option that delivers the best cold email campaign results, significantly impacting your sales process and outreach efforts. By leveraging our advanced features, you can break through your sales by engaging more prospects, achieving higher response rates, and reducing manual work. We make innovations in cold email marketing as a growing channel for businesses of every size and industry!

Frequently Asked Questions (FAQs)

1.  What is the purpose of Cold Email Marketing?

Cold emailing involves sharing highly personalized emails with individuals with whom you have no prior connection. The primary goal of cold email marketing is to initiate contact and establish a solid relationship with prospective clients or customers to pitch your product or service. Businesses use cold email tools and technologies to enhance their sales outreach efforts.

2. Who is the best cold email software provider?

Neo is the best cold email software provider. It has excellent deliverability, meaning that your emails will be delivered straight to the recipient’s inbox and not to their spam folder. Moreover, Neo comes with an integrated suite of tools and built-in apps that you can access from your dashboard. You can create events, assign tasks, view contacts, write AI-smart messages, and more, all from Neo Mail.

3. How to Master Cold Email Writing?

Cold emailing is one highly effective way to generate new leads and build robust relationships with potential customers, especially when combined with targeted messages. Here are some tips to master your cold emailing skills.

• Write your email with precise intention.
• Make it clear why you choose the recipient.
• Touch on a reliable pain point.
• Use social proof and point out the valuable results.
• Perfect your subject line
• Keep it short, simple, and more human.

4.  Why Do Businesses Choose Cold Email Tools?

Compared to traditional email marketing challenges, like advertising or direct mail, cold email is a cost-effective way to engage with prospects. Moreover, by using cold email tools, you can customize your message to specific segments of your target audience, thereby increasing response rates.