A landing page lets every user create an intent-focused experience for all the site visitors. These pages can capture your website visitors' attention and encourage them to interact by performing actions like signing up for your services or subscribing to your website. The best part about creating landing pages is that you can build them from scratch or use available templates. 

Wix is a popular platform that has helped numerous users build landing pages according to their needs. Let us delve deeper and learn how to create a Wix landing page, including other relevant details in this guide.

What is a Wix Landing Page?

A Wix landing page is a web page specifically designed to achieve different marketing goals. It aims to generate leads or convert visitors, and the pages are created using the Wix landing page builder platform. Wix offers features to design, publish, and integrate these landing pages with your website.

Here are some characteristics of Wix landing pages:

• Drag-and-Drop Builder: Wix uses a user-friendly drag-and-drop interface. This helps you create landing pages without any coding knowledge. Pre-designed templates always provide a foundation for customizing different landing pages.
• Lead Capture Forms: Integrate forms to collect page visitors' email addresses, names, or other relevant information. This allows you to build your email list or even capture customer leads.
• Conversion Optimization Tools: Wix offers functionalities like call-to-action (CTA) buttons, progress bars, and other countdown timers. This enables you to nudge visitors towards taking a desired action. For instance, a few of them may purchase or sign up for a service.
• Analytics and Data Tracking: Wix Analytics helps you track the performance of your landing page. See metrics to understand what's working and identify areas for improvement. Examples include conversion rates, visitor behavior, and source of traffic. 
• Integrations with Third-Party Apps: Wix App Market allows you to integrate various marketing and analytics tools with your landing page. It expands functionalities for lead capture, email marketing, or social media promotion.
• Mobile-Optimized Design: Wix landing pages are automatically optimized to display well on various devices. This ensures an efficient user experience for desktops, tablets, and smartphones visitors.

How to Create a Wix Landing Page?

A professional Wix landing page can showcase the difference between visitors and actual conversions on your website. The platform provides several customizable templates and intuitive drag-and-drop tools through the Wix landing page builder. These features make designing a functional and visually appealing landing page easy. 

Now, let us look at the steps for building a Wix landing page:

Step 1. Pick Your Template

Select the option of “Landing Pages” at the bottom of the left-hand menu. Then, select “Coming Soon” or “Promotional Page,” depending on the purpose of your respective website.

After this, select the landing page design that matches your creative vision and click “Edit.” You will then be redirected to the Wix Editor screen.

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Note: You can also choose the “Blank Template” option to build your landing page from scratch.

Step 2. Adjust The Template Layout.

Landing pages usually do not have a header or footer and do not display traditional navigational elements. This means you must add a button or hyperlink to some content that can direct users to the rest of the site. This will help a visitor navigate away from this particular landing page. 

Choose the “Show More” icon specified with three little dots. Select “Settings,” followed by “Layouts.” You can select “Standard” or “No Header & Footer.”

Step 3. Design Your Landing Page.

Click on any relevant element of your landing page. This will adapt the respective page to the look and feel you may aim for your website. 

For instance, you can edit or completely erase a piece of text when you click on it directly. A box will pop up where you can change the content's color, font, and size, amongst other options.

You can click on the imagery in the same way as the text. Here, you can choose to delete it or change the image. In this case, you will be redirected to the media screen. Here, you can upload your images or even select free images available from Wix. Another option is to purchase other images from Shutterstock.

There will be times when you may not like where a certain element is placed on your landing page layout. So, you can click on the element, drag it, and drop it to wherever you like. You also have the option to delete the element completely. 

Step 4. Optimize Your Page for Desktop and Mobile

Click the smartphone icon in the top menu of the Wix Editor screen. This must be done after you have finalized your landing page’s design and optimized it for desktop performance. This step will help you activate the mode that allows you to easily switch to and edit your page for the mobile view.

You will see the option of a “Page Layout Optimizer” at the bottom of the left-hand navigation bar. By selecting this option, you can ask Wix to make several recommended adjustments for mobile viewing.

Step 5. Preview and Publish the Landing Page. 

After you have optimized your landing page for desktop and mobile devices, preview it using the button in the top right-hand corner of the screen and click on ‘Publish’ to make it live.

Cons of Creating a Wix Landing Page

While there are many upsides to using the Wix landing page, some negative aspects of the platform are worth considering. No platform is perfect for all kinds of businesses, so it is important to analyze whether these disadvantages of Wix landing pages will cause you trouble. 

1. Lack of Flexibility 

Wix provides many opportunities to customize your landing pages, but its flexibility has notable limitations. Examples include the inability to change your template once you build your site. These problematic restrictions on the landing pages can affect your ability to scale your business with time.

2. Landing Pages Aren't Transferable 

Sometimes, you may realize that your business has outgrown a particular platform. In such situations, Wix disincentivizes subscribers from leaving because the landing pages are not transferable. 

Once you decide to part ways with the brand’s platform, you need to rebuild your landing page completely. You may also have to find a coding expert who can back up and reconstruct your site elsewhere.  

3. No External Third-Party Apps or Plugins 

Depending on your overall business growth goals, you may eventually engage in other distribution options. Examples include dropshipping or adding plugin integrations to create storefronts on companion emerging social channels within a short period. 

However, you will not be able to take advantage of those opportunities if those distribution channels do not have a relationship with Wix.

4. Limited Monetization Options 

Wix supports multi-currency sales and selling on marketplaces. However, these features are unavailable for the platform's Basic plan, which is the lowest tier option for small businesses. Features like advanced shipping, dropshipping support, subscriptions, and even built-in product review functionalities require you to upgrade to at least the Unlimited plan, which is $32 per month.

5. Basic Store Navigation 

The store navigation system through Wix makes it difficult for large businesses to organize their inventories in ways that make sense to their respective customers. You may be unable to develop intuitive navigation on Wix if you have many products spread across a wide range of categories.

6. Slow Loading Times 

Businesses that use several videos or images on their respective landing pages or websites may also encounter problems with load times. Wix landing pages can quickly become weighed down by certain media files.

Neo: An Alternative to the Wix Landing Page

As discussed above, Wix has its set of disadvantages and challenges. So, where else can you rely on to make an efficient landing page? The answer is Neo. It enables you to create landing pages with its available tools and free templates. 

Here are the advantages of creating a one-page website as a landing page with Neo:

• Beginner-Friendly: Neo emphasizes user-friendliness. Their drag-and-drop interface and pre-designed templates allow users to create basic landing pages. This also applies to the ones with no coding experience. 
• Visually Intuitive Interface: The platform's visual interface makes it easier for beginners to build landing pages without facing any technical complexities.
• Cost-Effective Option: Neo offers a free plan that allows you to create a simple landing page at no initial cost. This can be a good starting point for creating basic landing pages with a minimal budget.
• Simple Landing Pages: Neo can be sufficient if you need a simple landing page with elements like a headline, a call to action, and a basic form. 
• Quick Page Creation: The user-friendly interface and pre-designed templates can speed up the process of building a landing page. It is ideal for situations where you need a landing page quickly.
• Mobile-Responsive Design: Neo landing pages are also optimized for mobile devices, helping ensure a good user experience for visitors on smartphones and tablets.

Steps to Create a Landing Page with Neo

The process of creating a landing page with Neo is very straightforward. Unlike the Wix landing page builder, the platform does not take much time to prepare the pages. The steps include: 

Step 1. Sign Up

Register on Neo by providing basic details to access all the website and landing page creation tools.

Step 2. Access the Site Editor

Go to the Neo Admin Panel and select "Neo Site." Edit your website as per your needs using this platform. You can access the editor via the Neo Mobile App or the Neo webmail.

Step 3. Choose a Theme

Select a theme for your landing page that matches your brand's identity. This theme will eventually serve as the foundation of your site's design.

Step 4. Customize Your Website

Add your brand’s logo, business name, and description to the landing page. It will help personalize your website further and make it recognizable.

Step 5. Add Content

Upload different images and descriptions to showcase your products or services. The landing page's creativity will help engage your audience.

Step 6. Integrate Social Media

Link all your social media accounts to your site through the landing page. This will help enhance your online presence and provide different ways for visitors to connect with your brand.

Step 7. Enable Communication

Incorporate different chat features and contact forms into the landing page. This will make it easy for customers to communicate with you directly through the website.

Step 8. Publish Your Website

Once satisfied with your one-page website, hit the 'Publish' button to make it live and start sharing the links. Ensure that the page is accessible to the public, too.

Wrapping up, 

Any professional can generate leads, traffic, and sales with the help of an efficient landing page. For this, they need a versatile platform such as a landing page that can help build such effective pages. One such platform is the Wix landing page builder, which enables users to create various pages based on their requirements. However, is it good enough? 

This brings us to another alternative, the Neo landing page builder. It helps create the most compelling landing pages within minutes. Furthermore, the platform enables users to boost conversion rates and digital marketing initiatives by creating the most robust landing pages. So, why wait? Switch to Neo and create a landing page that resonates with your needs today. 

Frequently Asked Questions

1. How can I create a landing page?

You can create a landing page from scratch or using templates available on different platforms, like Wix or Neo. However, before moving forward with the page, you must define your campaign goal and brand objectives.

2. Does Neo have a landing page builder?

Yes, Neo does have a landing page builder. To start your new project, sign up for the official Neo website and go to the landing pages section.

3. What is the best site to create an effective landing page?

Several online platforms help you create your landing page. However, the most efficient one is Neo. It has several built-in tools that help enhance your page as you build it. You can also use the templates on the platform to get ideas about building landing pages.

4. Can I build a landing page without a website?

Yes, you can create a landing page even if you do not have an associated website. Just visit a platform like Neo, go to the designated space for ‘landing pages,’ and start building your page instantly.