A landing page is an important aspect of digital marketing that helps convert visitors into leads. It offers visitors content like an ebook, product descriptions, or a free guide. This is usually done in exchange for filling out a form that provides the visitor’s contact information. 

Landing pages are helpful in acquisition and can easily fit into your content strategy. That is why companies worldwide depend on these pages for their lead prospects. However, these landing pages should be efficient enough to attract customers, so organizations often rely on platforms like HubSpot to build the pages. 

Let us delve deeper and learn more about a HubSpot landing page, the steps to create it, and other relevant aspects below.

What is a HubSpot Landing Page?

A HubSpot landing page displays a guide that different users can access to build a consistent brand. This landing page is also GDPR compliant. The data protection law regulates the processing of personal data of individuals within the European Union (EU) and the European Economic Area (EEA).

Here are some additional features of the HubSpot landing page.

• Easy Creation: HubSpot provides user-friendly templates and drag-and-drop editing tools, which allow even non-technical users to create professional-looking landing pages.
• Efficient Integration: Landing pages built within HubSpot can easily be integrated with other tools, such as marketing automation and CRM. This lets you track leads captured through the landing page and manage their information. Later, you can also nurture them through the sales funnel.
• Analytics and Optimization: HubSpot landing pages provide detailed analytics to track performance metrics. The most common ones include conversion rates, visitor sources, and engagement. This data helps you optimize your landing pages for better results.
• A/B Testing: HubSpot allows you to conduct A/B testing of different landing page variations to see which version performs best regarding conversions. Examples of such variations include headlines, images, and calls to action.

How to Create a HubSpot Landing Page?

The Hubspot page builder lets you create a landing page for different websites. However, as mentioned below, you must know the steps to create such pages. 

Step 1. Choose a Template.

Build your page using a list of HubSpot landing page templates. Remember the end goal: increasing leads and improving the customer experience are among the top priorities. Select a template that showcases your respective offers and provides a form. Make sure to create a unique, eye-catching structure and a simple design.

Step 2. Name the HubSpot Landing Page

It is always a good idea to name your landing page as you build it on the platform. Sometimes, you may plan on having multiple pages on the same system. So, make sure to name each landing page something that will distinguish one design from all other future pages. 

Step 3. Design the Page Layout.

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You can start with your designs after labeling your landing page. You can use a drag-and-drop editor for this step. Try adding an impactful cover, an engaging description, and a user feedback form where they can provide their details. The drag-and-drop editor allows you to spend less time learning code to fix the page elements and more time visualizing the experience for the lead.

Step 4. Personalize the Landing Page.

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The next step is customizing the landing page according to your needs and customer expectations. Here, you can add elements that fit your company's brand. Try uploading a logo image to give it a more professional feel. Also, make sure the colors are consistent throughout the entire landing page. 

You must also ensure that the text stays in a color that matches your company logo. This means the images should not disrupt the usability of your respective webpage. 

Step 5. Communicate the Benefits.

You can have columns with their engaging icons. Make sure they are colorful, professional, and clean. You can also use text to communicate the main benefits across the landing page. The landing page should focus on highlighting the benefits the end user will get rather than focusing on features. A change of perspective will help you attract leads and boost engagement rates. 

Step 6. Test the Landing Page.

You must test your landing page to ensure it is dynamic because mobile phone usage increases yearly. A dynamic page means that the content on your specific webpage adapts according to the type of screen used to access the content. You must also ensure that the content displays neatly and professionally on the phone as on your laptop or computer screen.

Step 7. Analyze Page Performance

Consider running a test on the finalized landing page. Testing can also show different variations of your page to the audience. It also helps analyze which variations of the HubSpot landing page perform better. You can check this by analyzing the winning page with the most conversions.

These tests will usually run with a real audience. So, ensure your landing pages look publish-ready before you begin with other work. Ensure all the form fields work and your landing page is free of typos.

Challenges in Creating HubSpot Landing Pages

The creation of HubSpot landing pages is a multi-faceted process with its own set of issues. Here's a detailed exploration of these challenges. 

1. Design Flexibility and Limitations

Users may not realize the most highly customized designs because the platform is equipped with various Hubspot landing page templates and customization options. Complex structures or specific branding needs can become demanding to implement within the platform's framework.

2. Responsive Design Complexity

Proper rendering of landing pages across different devices and various screen sizes is important to satisfying a user experience and enhancing SEO. Responsive designing mostly intends to produce some issues related to testing and optimization; possible issues may include layout and functionality.

3. Integration Challenges

HubSpot landing page integration is a complex process, and this difficulty will increase, especially for users who are not very skilled in technical terms. A developer may need custom integrations to prevent errors during the data transfer and ensure full functionality.

4. SEO Optimization Efforts

Search engine landing page optimization depends on incorporating keywords and a few other things. It involves an in-depth knowledge of SEO standards, like page-level optimization, on-page SEO, meta tags, schema tags, and content strategy. All these factors can help improve the site's visibility and ranking on the result pages.

5. Conversion Rate Optimization (CRO)

Maximizing conversion rates on landing pages requires continuous testing and refinement of various elements, such as CTAs, forms, headlines, and layout. Implementing A/B testing and analyzing user behavior is essential for identifying areas for improvement and optimizing conversion paths.

6. Compliance Considerations

Adhering to legal and regulatory requirements, such as GDPR for data privacy or ADA for accessibility, is crucial for ensuring compliance and avoiding potential legal issues. Implementing necessary measures to protect user data and provide accessible content adds complexity to the landing page creation process.

Neo: An Alternative to HubSpot Landing Pages

In the current digital marketing landscape, landing pages collect leads and achieve conversions daily. While Hubspot is an effective software with landing page creation tools, Neo is a great option. This platform is an excellent alternative for businesses looking for a cheaper solution.

Advantages of Using Neo

Here are the advantages of using Neo’s one-page website as an alternative to the HubSpot landing page: 

1. Cost-Effectiveness: Neo has a free plan with a 15-day trial with all the basic features needed to create simple landing pages. This can be a great idea for businesses operating on a limited budget or new to building landing pages.
2. Ease of Use: Neo ensures that the product is user-friendly. The drag-and-drop interface and ready-to-use templates enable anyone without coding skills to create landing pages quickly.
3. Mobile-Responsive Design: In a mobile-first environment, Neo enables you to ensure that your landing pages are sized to display on smartphones and tablets.
4. Suitable for Specific Needs: Neo is good enough if your needs are minimal and you are set up with a simple landing page with a clear headline and call to action with an email-integrated form.

How to Create a Neo Landing Page?

As mentioned earlier, you can use Neo to create customized pages, just like HubSpot landing pages. Here are the steps to follow when creating the Neo landing pages: 

Step 1. Sign Up.

Register on Neo by providing all your basic details to access different website creation tools.

Step 2. Access the Site Editor.

Go to the Neo Admin Panel. Then, select "Neo Site" to edit your specific landing page or website. You can access the same editor via Neo Webmail or its Mobile App.

Step 3. Choose a Theme.

Select a theme that matches your brand's identity. This theme will serve as the foundation of your site's design.

Step 4. Customize Your Website

Add your logo, business name, and a proper description to personalize your landing page and make it recognizable. Upload all the important images and descriptions. This will help showcase your products or services and engage your audience.

Step 5: Integrate Social Media.

Link all your social media accounts to the brand’s landing pages. This will enhance your online presence and provide different ways for visitors to connect with your brand.

Step 6: Enable Communication

Incorporate contact forms and chat features to make it easy for your customers to communicate with you directly on the website.

Step 7: Publish Your Website

Once satisfied with your site, hit the 'Publish' button to make your landing page live and accessible to the public. If you want to make edits, you can easily make the edits anytime. 

Wrapping up, 

You may have spent weeks, months, or even a quarter developing the perfect landing page that appeals to your customer personas. Do not let that hard work go to waste, and select the best platform for creating your landing page. Do this while considering that converting visitors to leads is your main goal.

Building quality landing pages for each marketing or email campaign from Neo will be an important part of your lead-generation strategy. Use the best templates available on the platform to build the perfect landing pages for your business and capture every lead who visits your website.

Frequently Asked Questions

1. Is the HubSpot page builder free?

Yes, the HubSpot page builder is free and helps you create professional landing pages to attract visitors and convert them into business leads. However, you must choose the premium version if you want additional features to enhance your landing page.

2. Is it free to create a landing page?

Yes, you can create a landing page for free without paying a huge amount. You need to work with a platform like Neo to create your professional page without paying any additional costs. 

3. What does a landing page usually do?

A landing page helps persuade users to take specific actions, such as purchasing a product, RSVPing for an event, or signing up for a newsletter. Users arrive at landing pages via pay-per-click advertising campaigns.