Email marketing has taken the world by storm. According to statistics, a successful email marketing campaign generates $36 for every $1 spent, making it one of the best ways to communicate with your consumers and leads. Although streamlining your email marketing campaigns can be challenging, with the right automation tools, you can make the process much simpler and enjoyable. 

Since there are so many platforms out there, it might not be easy to choose the right one, as they all offer similar features. Your platform should be quick and reliable to create an effective email marketing campaign. Are you looking for an email marketing platform that is robust, offers greater integration and automation features, and is cost-effective? Drip email platform could be the perfect solution to your problem. 

Drip is a powerful automation platform designed for eCommerce businesses that convert subscribers into leads. It identifies top consumers, automates sales, and improves the shopping experience, helping online stores gain a higher return on their investment. By combining these features, it became known as an “eCommerce CRM” and gained popularity. In this comprehensive guide, we’ll review the ins and outs of the Drip Email Marketing platform, its pricing plans, and easy set-up. So, let’s begin!

Drip Email Marketing Platform and Its Features

‍Drip is an email marketing platform for eCommerce owners. The platform also offers the infrastructure to custom-build workflows and automate your operations for a more efficient marketing approach. Its design, workflows, dashboards, automation, and templates are designed to meet the needs of eCommerce store owners. It has built-in processes and an easy-to-use interface, along with other features that make it easy to run your campaigns.

Furthermore, the platform promises a high email delivery rate, ensuring that your marketing emails do not end up in the receiver’s spam folder. One of the best features of Drip is the easy and seamless visual workflow builder that uses a convenient drag-and-drop functionality. Some of the other features of Drip include: 

Key Features

• Automated customer segmentation tools
• Targeted email campaigns
• Pre-built templates
• Customize buttons and personalize pop-ups
• Strong campaign performance metrics
• Responsive customer support
• Drip's library includes over 150 integrations.
• Affordable pricing structure
• Comprehensive reporting and analytics

Drip Email Pricing Plans

Drip email has a slightly complicated but scalable pricing structure. The price you pay depends on your email requirements; there are no set tiers. Here’s a quick overview of Drip email pricing:

• Free Trial: All plans offer a 14-day free trial with no credit card required
• Starting Price Plan: $39/month
• Unsubscriber Charges: Yes, till the next month's billing cycle
• Annual Subscription Discount: 2 months free
• Refund Policy: No refunds

Although the basic plan starts at $39/month, Drip pricing rates vary based on the number of contacts you have. That means that if you expand your email list, your Drip email pricing plan automatically upgrades without changing features. Regardless of your subscription charges, you will get access to features like A/B testing, free migration, on-site campaigns, and chat and email support. Additionally, with higher-tiered plans, which can accommodate more than 100,001 email recipients, you can enjoy a dedicated success manager. 

Here’s a detailed table for the Drip Email Marketing pricing plans based on their features, support, email sends, subscribers, and more.

Points to Remember While Selecting a Drip Email Plan

These are some of the most notable points you should consider, helping you choose the right Drip email plan. Here’s the list:

• Drip always charges based on the highest number of active users you’ve had in your account during the billing period. Not the number of users you have at the end.
• If you’re trying to delete or move users from your email list during your billing period, you can’t switch to a lower plan. Unfortunately, that’s impossible; you still need to pay for the highest number of active users you had during the billing period.
• If your billing period is over, Drip will automatically downgrade your plan for the next month’s billing period.
• If your total user count exceeds the limit for the plan you purchased, Drip will automatically upgrade your plan to the most cost-effective pricing option for the next month. 
• Furthermore, if your total user count is less than the limit, you won’t have to pay the full amount. Drip will automatically drop your pricing plan to a lower-priced tier.

If you’re not satisfied with the Drip email purchase or want a refund, you can send them a refund request for annual credits within 30 days (after purchase) and 45 days (after the renewal of the annual plan). Remember, there’s no refund for unused portions of the annual credit. On the other hand, if you want to ask for a refund for a monthly subscription, then you should place a refund request for your most recent payment.

How to Set Up Your Drip Account

Drip offers lots of advantages to tech-savvy email marketers. It helps you enhance your brand and bring in automation. To learn how to set up your Drip account, follow these simple steps:

Step 1: Sign Up

• Once you navigate to the Drip official website, you can choose your plan from the pricing section. Alternatively, you can click on Start Free Trial. 

• You can sign up using your online store’s credentials, such as Shopify, or sign in with your email address. 

• Create a strong password for your account.  

Step 2: Account Verification

• You will be prompted to verify your account. Once your account has been verified, you will have to add certain personal and business information to get started. You can also choose the host with which you have an online shop. 

• Then, you will have to add your postal details to verify your company and purchase further. 

• Once this step is done, your account will be set up. 

Step 3. Configuration

• Following your account creation, you can sign in to your dashboard. 
• From the dashboard, you can add members, create workflows, export your marketing lists, and more. 

Drip email marketing plans offer a 14-day trial period so that you can make a wise decision. While the platform has several advantages, it has its fair share of disadvantages as well. Most notably, the pricing structure might be confusing or expensive to some marketers. Hence, one may be forced to look for suitable alternatives to the Drip email platform. 

Neo: A Reliable Alternative for Drip

If you are looking for a robust, secure, and feature-rich option to Drip, you need to take note of Neo. This email hosting platform, specially designed to power the communication and marketing needs of small and medium businesses, offers lots of useful ways to maximize your operations. With Neo, you can also create a professional email address with your team with a .co.site domain, free for use for a year with any email hosting annual plans. 

Moreover, you can get access to email marketing features that will allow you to set up and run your campaigns efficiently. Additionally, the platform offers a wide range of pre-designed email templates for marketers specific to their business needs. With premium templates and buildable content block features, you can create dynamic content that updates in real-time. Additionally, the platform also offers a free one-page website with all its hosting plans, ensuring that you can build your brand seamlessly. 

Steps to Write an Email Using Neo’s Template

If you want to write an email using one of Neo’s templates, just follow these 4 easy steps:

Step 1: Subscribe to the Neo Plan

To access Neo email templates, you need to subscribe first to any of the Neo plans. Neo offers 3 pricing plans, such as:

• Strater: $1.99/mailbox/month, billed yearly
• Business: $3.99/mailbox/month, billed yearly
• Max: $7.99/mailbox/month, billed yearly 

Once you get the subscription, you can easily access one email template with the Starter plan and one or more email templates with both the Business and Max plans. 

Step 2: Open Templates

• Click on the “Templates” tab to find preloaded, ready-made email templates. 

Step 3: Choose a Template

• Select the most suitable template for your business needs. Moreover, you can add your own new template by clicking on the “Create a New Template” icon.

Step 4: Add Relevant Details

• Once you finalize a template, start customizing it by adding relevant content. 
• Neo offers a Smart Write feature to help its users draft their emails. Using this feature, you can craft beautiful emails professionally, choosing the tone and length of your content.

Send Emails in Bulk with Neo

If you want to send emails in bulk, Neo also offers you additional features like Smart Write (Neo’s generative AI feature) and Advanced Mass Sender (AMS). With these tools, you can write engaging emails, accelerate sales, and reach out to online clients and assist them seamlessly.

Steps to Send Bulk Emails for Marketing

Follow these simple steps to send bulk emails and make your marketing campaign successful:

• Log in to your Neo account.
• Click on the “Compose” tab on the dashboard.
• Click on the “Campaign” tab to submit.
• Next, enter “Campaign Mode” in the Compose window to send bulk emails.
• Add recipients or contact groups and write a headline.
• Choose a template (HTML or Neo’s pre-designed)
• Click on the “Submit” button.
• You can save the campaign as a template for future reference. These templates are in the “My Templates” section.

To check if your email campaign was sent or not, open your “Sent folder,” marked 'This feed was sent from an email campaign.' You can also use Neo’s read receipts to see who opened your email.

The Bottom Line

Drip email is one of the most renowned platforms used by eCommerce owners to automate sales and boost their revenue through streamlined marketing. If you want to create an email marketing campaign for your business, Drip is a tool you can explore. It offers several useful features and a wide range of pricing plans for all business sizes. 

However, if you are on the lookout for a more robust and expansive email service, Neo would be a great pick. With its email marketing tools and unique offerings, including a .co.site domain for professional communication, secure infrastructure, and a user-friendly interface, Neo will make it easy for everyone to access its features. So, what are you waiting for? Try Neo today and enjoy a free trial period!

Frequently Asked Questions (FAQs)

Q1. Is Drip free to try?

Yes, Drip offers a 14-day free trial without requiring a credit card. However, once your free trial is over, you’ll need to choose a paid plan to continue using Drip.

Q2. Does Drip have limitations during the trial?

You can use most Drip features during the free trial; only unlimited emails are restricted.

Q3. Is an eCommerce store necessary to use Drip?

No, but Drip is optimized for eCommerce and works best with online stores.

Q4. Can I downgrade my plan if my contact list shrinks?

Your plans will automatically downgrade to the next lowest tier after the current billing period if your contact list size decreases.

Q5. Is Drip suitable for 8–10k subscribers?

Yes. Drip offers flexible pricing starting at $39 for up to 2500 subscribers, increasing incrementally.

Q6. How can I prevent automatic annual renewals?

You can’t prevent it, but you can request a refund within 45 days of renewal.