With consumers rapidly shifting toward the Internet for their purchases, it has become essential for businesses to move their operations online, too, to address this growing demand. Moreover, with a recent sharing that a staggering 2.71 billion people will become online buyers in 2024, it is important to have an online infrastructure for selling your goods. This is where eCommerce stores come in. They offer you the functionality of a physical store with product and inventory management, along with the robustness of online platforms with automated tools, a dedicated shopfront, and more. 

Are you looking for a suitable eCommerce website to host your shop? Ecwid may just be the right choice for you. The platform is very versatile and dynamic since it works for any type of business. In this complete guide, we will lay down all the details of the Ecwid pricing plan and the setup process. If you want to learn more Ecwid website, continue reading this blog!

What is Ecwid?

Ecwid website is a cloud-based eCommerce solution for creating an online shop. Offering flexible pricing plans and a seamless website setup, Ecwid is one of the leading choices for online store creation for small businesses. It also offers an app marketplace to give you additional functionality and tools to sell on different social platforms, along with a suite of services from a website builder to automation. Some of its unique features are:

• Industry-based eCommerce solution for more personalized tools and features. 
• Automated tax calculation and inventory management so that you can focus on your core tasks more efficiently. 
• The Linkup feature allows you to keep all your links on a single platform and sell without any hassle. 
• In-built SEO and trigger-based email marketing for cart recovery and discounts. 

Why Choose Ecwid?

Ecwid’s widespread suite of features and tools empower users to streamline their operations. Before choosing Ecwid for your eCommerce website, learn the benefits of having this platform as your business partner.  

1. User Friendly

With its intuitive interface, Ecwid allows anyone, regardless of their level of technical expertise, to quickly set up and run a store.

2. Integration

It integrates with a wide range of channels so you can sell on your website, social media, and via marketplaces like Amazon and eBay.

3. Growth

Ecwid offers more sophisticated features and tools that enable you to meet additional requirements as your business grows. With automation and feature-rich infrastructure, your Ecwid website will grow with your operations. 

Ecwid Pricing Plan

Ecwid has different plans to fit everyone’s needs. To ensure that its services are accessible to as many businesses as possible, the Ecwid pricing plans are flexible. Here are its plans:

1. Free Plan ($0)

This Ecwid pricing tier is excellent for smaller businesses and those new to eCommerce. These are the features of Ecwid’s free plan:

• Up to 5 products can be added to your store page.
• This plan allows Linkup page building and integration with your store bio section.
• It has its native mobile app for Mobile Management.
• No limit to the data transferred.
• Zero-cost SSL for protecting your transactions.
• Free .site website.

2. Venture Plan ($21/month, annual billing)

This plan is best suited for businesses that are already looking to grow. The Venture Plan includes all of the Free plan features and:

• This Ecwid pricing plan enables growing businesses to list 100 products in their store.
• The plan allows buying and using a custom domain with email support. 
• Allowing discount coupons for promotion.
• Advanced SEO tools and features are also available with this venture plan.
• Custom automated tax calculations
• Access to live chat support for quick help.

3. Business Plan ($39/month, annual billing)

As your businesses grow, sell up to 2,500 products and scale on marketplaces like Amazon, eBay, and other marketplaces. The Ecwid pricing plan includes all Venture plan features and:

• Recover lost sales with automated emails.
• Upload and seamlessly track product variations (e.g., size, color) for efficient inventory management.
• Create tiered pricing for various customer groups.
• Reduced response time from the support team.
• Mobile point-of-sale (POS) features for simplified in-person sales. 
• Multilingual support for catalog creation 

4. Unlimited Plan ($89/month, annual billing)

The unlimited plan is aimed at big businesses and entrepreneurs. So here you get almost everything from the Business plan and:

• Upload unlimited products to your store.
• API access for custom integrations for the custom app development.
• Create unlimited accounts for your staff.
• Dedicated POS system support.
• 6 hours of free feature customization. 
• Create your custom shopping app with an added charge of $395 per year. 

All paid plans are billed annually, offering cost savings compared to monthly billing. Ecwid also frequently runs promotions, so look for special offers that could save you even more.

What to Consider While Choosing the Right Ecwid Plan?

When selecting an Ecwid pricing plan, consider:

1. Your current inventory size and growth projections.
2. Essential features for your business model.
3. Your budget and expected return on investment.

Remember, you can always upgrade your plan as your business grows, so starting with a lower-tier option is usually a smart move for new online sellers. Moreover, while Ecwid's pricing plans are straightforward, keep in mind these things:

• Transaction fees: Ecwid doesn't charge additional transaction fees, but your payment processor will.
• App costs: Some third-party apps in the Ecwid App Market may have separate fees.
• Domain name: If you create an Instant Site, you may have to purchase a custom domain name.

Key Features of Using Ecwid Website Builder

Let's understand how Ecwid simplifies website creation: 

1. Mobile-Responsive Design

Your Ecwid website is automatically scaled for mobile screens and works well on all devices, such as mobile phones, tablets, and computers. 

2. Secure Checkout Process

Ecwid protects your customers' payment information using strong security measures so shoppers can trust your store with their credit card details.

3. SEO-Friendly Structure

All the templates are designed in such a way that they are optimized for search engines. With content optimized for search engines, the websites can be easily discovered on SERP because it is easy for search engines to crawl your website. This way, your products can appear in search results, and you can get discovered by even more shoppers online.

4. Integration with Major Payment Gateways

An important thing to remember before selecting Ecwid as your website builder is that, unlike Shopify, it does not handle payments directly. Ecwid integrates with the most popular and trusted gateways, including the ability to accept credit cards, PayPal, and more so that people can pay you early. The payment processors do charge transaction fees, but Ecwid doesn’t charge any additional transaction fees. Read here to learn about online payment systems accepted by Ecwid. 

5. Predesigned Content Blocks

The Ecwid website builder comprises content blocks that can be easily dragged and dropped into the workspace area to create a professional website within minutes. You can choose the design you envision from the predesigned blocks, and you can even customize the block style, composition, text, and color. Besides, you can add a carousel with your best offers, add reviews and customer testimonials, and integrate a map into your website to make it easy for users to find your location. 

6. Analytics and Reports

Businesses can integrate Google Analytics for free or use any of the analytics apps to keep track of how their business is performing. With seamless integration, you can keep an eye on key performance indicators like sales reports, customer retention, engagement rates, and more. 

7. Automation and Custom Domain

Ecwid allows for custom domain registration to help you establish your unique online presence. A custom domain name with your desired TLD, like .edu or .org, will also help your target audience to find your store easily. Ecwid's powerful eCommerce solution allows it to automate different operations, like marketing, tax calculation, and other store processes. 

How to Setup Your Ecwid Store: Step-by-Step Process

Following are the steps you have to follow to create and set up the Ecwid store:

Step 1: Sign up for Ecwid.

• Firstly, visit the Ecwid website and click on the "Get Started for Free" button.
• Then, create your account either by logging in through Google or using the email and password.

• Enter your store details which include the name of your store, location, and currency.

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• Once filled, click on "Next" to move on to your Ecwid dashboard.

Step 2: Build Your Storefront.

• The design section on the left-hand menu allows you to make changes in the way your store looks.
• Select any theme provided or create your own by using a design editor.

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• Customize colors, fonts, and layouts to your brand identity.

• Finally, click "Publish" to save the changes.

Step 3: Add Products to Your Ecwid Store.

• Go to Catalog in your Ecwid control panel.

• Type in the product description and price, and add images of your products by clicking "Add new Product." This will take you to a page where you can fill out these details.
• Define those two for product availability and inventory.
• After that, press Save, and the product will get added to your online store.
• This is the procedure for all of the products you are selling.

Step 4: Review General Settings

• In this section, you must review the country, currency, and language you have chosen for your store. 

Step 5: Setup the Shipping Settings

• To configure your shipping options, under the left-hand menu, click on "Shipping & Pickup".

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• Keeps shipping simple, just enter shipping methods and rates as needed by your business.
• Define the areas in which you will ship your products.
• Save your shipping settings.

Note: Within every carrier, there are four main options: free shipping, conditional shipping (rule-based shipping), flat rate (a fixed amount is applied to shipping), and custom shipping (shipping rates are applied as per the subtotal of the cart or weight of the items purchased). 

Step 6: Add Payment Method.

• Now, click on Payment in the left-hand menu to set up your payment backend.
• What follows next is the selection of payment providers among PayPal, Stripe, or Square.

• Click to read the instructions on how to connect your payment account in Ecwid.
• Save to activate the payment method in your store.

Step 7: Launch Your Ecwid Store

• Check your store settings to make sure everything is set up properly.
• Follow the launch checklist under "Overview" in the left-hand menu.
• Finally, click on “Launch” to launch your store into the world!

Neo: A Better Alternative for Small Businesses 

Ecwid, a popular name in the eCommerce space, is known for helping new businesses and MSMEs to launch their online stores quickly. Small businesses operating from home do not have massive requirements, and a one-page website would be sufficient to establish their online presence. 

That’s why Neo is a power-packed platform for businesses with small needs. It offers all the important features, like email hosting, a one-page website builder, and domain registration, all in one place. It also offers business email management features, like priority inbox, read receipts, email campaign mode, templates, and everything else, starting at $1.99/user/month. 

Features of Neo

Let’s learn in detail the features of Neo. 

1. Easy Website Creation

Neo helps you build a website quickly and in a hassle-free manner. You can use a drag-and-drop tool to place elements where you want. It offers a library of pre-designed templates that you can use to customize and deploy your website within hours. Besides, Neo makes it simple to manage the website. Also, Neo offers integration of email-integrated forms for lead generation and social media handles integration to improve your online presence. 

2. A Bundle of Email Marketing Tools

Neo includes powerful email tools. You can create email templates as per your workflow and use them whenever required. You can group your customers based on the marketing requirement and build a specific and enticing email campaign to convert leads into customers. With Read Receipts, you can check how many people open your emails and click on links inside them.

3. Growth Suite

Neo supports a Growth Suite, which comprises tools that are essential to improve any business’ online presence and reputation. It includes an email signature designer, email campaign mode, appointment booking and scheduler, email templates, a one-page website, and bulk sending. 

4. Affordable Rates

The best part of subscribing to Neo is that it is cost-effective for small businesses and entrepreneurs. First of all, it allows free custom domain registration with its own .co.site domain extension. It means you can even create your email account without buying a domain name. However, there are renewal charges after the 1st year. 

Secondly, there are no web hosting fees or charges included. Your Neo email address is required to deploy your website. The one-page website is free with all three plans supported by Neo: Starter ($1.99/user/month), Standard ($3.99/user/month), and Max ($7.99/user/month). 

Wrapping up,

Ecwid is one of today's most versatile and powerful eCommerce platforms, designed to help any company thrive online with its robust advanced features with unlimited pricing options. Whether you are starting or an experienced online store owner, Ecwid offers the tools and services needed to grow your business.

This ultimate guide on Ecwid can help you build your professional-looking online store with better sales conversion. Ensure you optimize your website for search engines, user experience, and social media, as well as leverage email marketing to get the most out of your store.

If you are finding Ecwid too difficult to navigate, then Neo is here to help. You can try Neo today without any risk. It's easy to get started, and you might be surprised at how quickly your website can gain online visitors.  

With Neo's powerful tools and simple design, you can focus on what matters most—your products and customers. Don't let complicated software hold you back. Try Neo for free by creating an email account for limited days and seeing the difference it can make for your online store.

Frequently Asked Questions (FAQs)

1. Can I sell in multiple languages and currencies with Ecwid?

Yes, Ecwid has a highly proficient plugin, so it will be useful for those who are targeting their online business in any country with different currencies. With your multilingual store and currency support, you can sell worldwide.

2. Does Ecwid support selling on social media?

Ecwid also integrates with social media platforms such as Facebook and Instagram, meaning you can sell directly to your followers on those profiles. This feature allows you to get more reach by sharing on social channels and converting sales.

3. Can I change the design of my Ecwid store?

Yes, Ecwid offers plenty of customization options. You can change your store layout using different templates and themes and a drag-and-drop editor. There is also some degree of advanced customization available for coding with CSS and HTML in Ecwid.