In today’s digital world, online presence is mandatory for any business. One of the great ways to do it is by adding your business to Google Maps. Millions of businesses worldwide create portfolios for their businesses on the Internet, giving customers access to their products or services and other business details. 

Does your search history include “how to create my business on Google Maps?” Then you are in the right place. This blog will answer all your questions. So, let’s start understanding how to create and add your Google My Business profile to Google Maps. Continue reading to learn more! 

What is Google My Business?

Google My Business, also known as Google Business Profile, is one of Google's most powerful online tools and is freely available. It acts as a mini-website that enables businesses and individual stores to manage their business profiles on Google, including Google Maps and Google Search. 

It’s an easier way to establish your business's online presence and introduce it to your customers. Furthermore, you can optimize your business presence on Google after clearing the verification process and providing correct information about your business, including your address, contact information, and opening hours. 

With this profile, potential customers can easily reach your business, enabling you to answer their queries online. Customers can even review your business and add relevant pictures to help other potential consumers learn about your products and services. 

Information Provided by Google About Your Business

The information that customers will find about your business on Google depends on what information you’ve mentioned during verification, such as:

• Your business name
• Your business address
• Phone number
• Google business email address
• Business hours
• Questions & Answers
• Related photos, etc.

Note: Adding your business to Google Maps enables a customer to find directions to your business. 

Importance of a Google My Business Profile 

Here’s why you should add your Google My Business profile: 

1. Provides all important information about your business. 

It provides crucial information about your business, such as your name, address, etc., along with the business and service sectors. Google My Business also offers your business an accurate location on Google Maps. 

2. Positive reviews on your profile boost brand credibility.

Furthermore, users' comments and reviews help improve your business's credibility. A large number of positive reviews means a greater brand reputation and a higher Google ranking in business and SEO rankings.

3. Allows users to find your brand quickly and easily. 

A Google My Business profile and visibility on Google Maps help customers reach your business faster and easier. Additionally, it offers customers when to visit your stores and who to call for information, the required travel time, and even the products or services they can buy from you. If you are in the catering business or have a restaurant, you can upload your menu on Google Business Profile, too. 

Relevance of Adding Your Business to Google Maps

Most people use Google Maps to find any business, from a cleaning business to a consultant. Therefore, when you add your business address to Google Maps, it helps to increase foot traffic to your business's physical location. It will also aid in raising your brand awareness in the local area. The following are the advantages of adding your business to Google Maps:

• Improved visibility when customers search for related businesses near their location.
• Customers can rate businesses and provide feedback, which can attract new customers.
• Ability to use Google AdSense for online promotion and SEO optimization.
• Acts as a personal website for your business on Google.
• Manage and update your business information, including reviews and customer insights.
• Precise display of your business address and directions when searched.
• Automatically create a Google+ page for your business, similar to a Facebook fan page.
• Posting updates and useful content can attract followers and improve the reputation of your organization.

How Can I Add My Business to Google Maps?

You can initiate the process of creating a My Business profile on Google Maps. You can easily register your business on Google Maps by following a few simple steps. However, before registering, keep all the information related to your business handy, such as your official logo and images of the company’s activities. Here is a quick step-by-step guide on how to add your business to Google Maps:

Step 1: Log in

• Check out the “Google My Business” sign-in link, or you can use your Google account to log in.

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Step 2: Check If Your Business Name and Address Already Exists

• In this step, you need to click on the “Manage Now” option and then start typing your business name. 

• If the business name you are looking for appears in the list, that means it’s already been created. In that case, you can claim it for your business. 
• If the business name doesn’t appear in the list, you can click “Add Your Business to Google” and click the option to create a new business name.

Step 3: Confirm the Business Name

• In the next step, double-check your business name to ensure it is correct. Notably, the name of your business should match the one that appears on the company’s website or any other place where it may be cited.

Step 4: Choose a Type & Category on Google My Business

• After adding your new business name, you will be asked to choose a relevant Google My Business type for your business. Select whether your business is an online retail store, a physical store, or a business service provider. 

• After that, you will have to pick a main category for your business in which it operates. However, once your account has been set up, you will be able to add subcategories. 

Step 5: Add Your Business Address

• You will now be asked to add your business address correctly, as it is shown on your company’s website. Use the same address and follow the exact format when referencing it anywhere. 

Step 6: Verify Your Business

Verify your business by adding a verification method, such as your phone number and website address. 

Step 7: Add Your Business Services

• Add your business's services, such as copywriting or personal training. You can choose from the services offered by Google or add custom services.

Step 8: Add Your Business Location to Google Maps

• Next, you need to choose ‘Yes’ or ‘No’ depending on whether you want your business location to appear on Google Maps and Search. Choosing “yes” helps your customers reach the business location easily.

 Step 9: Add Locations You Serve

• This step allows you to clarify your business location on the map and add your services to other locations. You can add more locations at the city, state, or country level and adjust the company’s position by moving the red marker on the map offered.

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Step 10: Finish and Manage Your Google My Business Listing

Select “Yes” or “No”, depending on whether you wish to update and introduce your business on Google. Click on the “Finish” button to save your Google My Business (GMB) listing.

• You can customize your business profile by adding your business timings and business descriptions. 

• Add Pictures for greater reliability and credibility. 

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How Can My Google My Business Account Be Verified?

To properly administer your Google My Business account, you must first validate it by inputting a code supplied to your business address via mail.

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How do I Change or Edit my Business Address on Google Maps?

If you want to change your existing business address or want to add more details, follow these simple steps:

• Open your “Google My Business” account.
• Navigate to the business location you want to edit.
• In the menu, click the “Info” button.
• Now, click on the address field.
• Enter your new business address and click on “Apply.”

Setting Up My Business Location Manually

If Google can’t find your address automatically, follow these steps:

• Look for the “Set marker location” button (in red) over the map on the right side of the window. Click it.
• A map with a red pin will appear. Drag and drop this pin to the center of your business location.
• Once the pin is correctly positioned, click “Apply.”

Note: Google may review your edits for quality before publishing the location.

Tips for Optimizing Your Google My Business Listing

Once you register your business address on Google My Business, it becomes necessary to optimize it by filling out crucial information about your business. Here are some of the notable tips to optimize:

1. Use the Actual Name of Your Business

Always use your actual business name while registering on Google My Business and Google Maps. Google's Terms of Service do not allow the addition of extra keywords, and doing so could penalize your listing.

2. List a Local Phone Number

If you use a call tracking number, insert it into the primary slot. (This is what users will see.) Put your genuine local phone number in the secondary slot.

3. Write an Engaging Description

Write a short and crisp description of your business and the services offered. It helps people know about your brand. Avoid overusing keywords because the description doesn’t have anything to do with the search ranking. If you are running out of ideas, you can use one of the many AI tools to generate your content. 

4. Upload High-resolution Photos and Videos

Try to upload high-resolution images and videos of your business's exterior, interior, and products. For better resolution, incorporate videos that are 30 seconds or shorter and less than 100 MB. Also, ask your customers to add positive reviews on your Google My Business profile if they are satisfied with their services. 

Wrapping Up

Once you add your business’s information through Google Business Profile, it will appear on Google Maps. It is like a short portfolio of your business, which provides a digital presence for your business. 

By following the steps listed in this blog, you can easily add your business to Google Maps. You can add your My Business profile to Google Maps and enable customers to learn more about your business and services. It helps you reach more customers and achieve success with the help of the digital market space to optimize your website and business effectively. Overall, Google Maps is an ideal tool for local businesses because it shows up in your business listing when someone searches for a similar type of business in your area. 

You can even integrate the domain email address you created using an email provider like Neo. Like Google Workspace, Neo is a robust email hosting platform that offers great email marketing tools and customization options. So, what are you waiting for? Follow the steps in this blog to create your Google My Business account today, and register on Neo for streamlined communication! 

Frequently Asked Questions (FAQs)

Q1. Do I need to pay any fees to add my business to Google Maps?

No, adding your business to Google Maps is completely free, and you can even manage your listing without any additional charges. However, you might have to pay a digital agency to customize your profile to rank high on SERP. 

Q2. How many days will it take Google to verify my business?

Verifying your business usually takes around a week. Once it is verified, you will receive a notification from Google, and your business profile will then be made public.

Q3. How to add my business to Google Maps?

You can add your business by entering your official address during the business listing process. If there are any discrepancies or modifications needed, you can also edit it through the Google My Business (GMB) dashboard. 

Q4. Can I add multiple locations for my business on Google Maps?

Yes, you can add multiple locations for your business on Google Maps. During the sign-up process, you’ll have the option to add additional locations that your business serves.