Statistica reveals that in 2023, Amazon hit nearly $575 billion in net sales revenue globally. With such a large figure, it is easy to see why Amazon is such a dominant force in the e-commerce industry. Selling on Amazon can be a goldmine, but keeping up with changes and competition could be a tough challenge. From new rules to increased competition, there's always something new to learn when you are an Amazon seller. However, with millions of sellers competing for attention, how can you stand out? 

Are you feeling overwhelmed by the ever-changing world of Amazon sales? Do you want to skyrocket your sales? Welcome to this ultimate guide for selling on Amazon! We’ll share some useful tips and tricks on how to sell on Amazon to take your business to the next level, whether you’re a new seller or a seasoned merchant. Continue reading below to learn how to dominate this marketplace!

What is Amazon Marketplace?

Amazon Marketplace is a digital marketplace where merchants can sell a variety of products to consumers and businesses. It empowers sellers to sell their products to a large, global market easily. From used books and electronic gear to pet supplies and home essentials, every need can be fulfilled on Amazon. 

Selling on Amazon offers multiple benefits. You can reach a ready-made audience without spending capital on marketing strategies. Furthermore, Amazon has launched its dedicated logistics and warehousing facilities, which further help with inventory and order management. 

Benefits of Selling on Amazon

Before learning how to sell on Amazon, let’s discuss why millions of sellers trust the platform. Here are a few benefits of selling on Amazon:

1. Low Start-Up Costs

The best thing about starting to sell on Amazon is that you do not need a large upfront investment like a physical store. You can start your business with a minimum investment or a few products that can be increased gradually once you generate more sales.

2. Minimal Selling Fee

Whether you’re a professional or an individual seller, Amazon offers subscription options to each of its sellers at their convenience. If you’re a professional seller, you have to pay a $39.99 subscription fee. You only have to pay this small portion of your sales if your product sells. However, if you’re an individual seller, there is no subscription fee, only a transaction fee.

3. Zero Listing Fees

To list your products on Amazon, you only need to create an account and fill out some basic information. Once it’s done, you can list as many products as you want without any cost.

4. Loyal Customer Base

Thanks to the wide range of products and services offered by the platform and its speedy shipment options, Amazon has high traffic and loyal customers. Statistics show that Amazon records a consistent monthly traffic of 2 billion. You can take advantage of this large market to sell your products.

5. Prime Eligibility

If you’re a “Prime Eligible” seller on Amazon, that means your products are eligible for free two-day shipping, making you a preferred option for buyers. To be eligible for Amazon Prime, sellers must use the Fulfillment by Amazon fulfillment method (FBA).

How to Sell on Amazon: Tips and Tricks for Maximizing Sales

Amazon is an excellent place to sell your products and maximize sales, but it is only possible if you implement some tried-and-true tips and tricks. Moreover, if you aren’t selling products as much as you desire and your overall profit isn’t matching your expectations, these tips should help you. Here are 8 proven tips and tricks that can help you understand how to sell effectively on Amazon and drive more sales with a better return on investment:

1. Use Relevant Keywords for Your Product Listing

To boost your sales on Amazon, you should find relevant key terms for your product listing. This is a critical step in SEO ranking for Amazon. When a user is looking for products, they should first use relevant keywords that will help them find product listings. So, don’t forget to optimize your product listings for relevant terms for better ranking in searches.

So, how can you find relevant key terms for your product listing? To do this, you can use a sonar or Keyword Tool. These Amazon-specific keyword tools help you find relevant keywords for your listing. You only need to enter the core keyword for your product and search; these tools will automatically suggest the relevant terms for your product listing.

For instance, if you want to sell a chair, you first need to use this keyword in Sonar; it will show you several other relevant keywords that you can leverage in your product listing. In this comprehensive list, you will have to find a keyword that will serve as your primary and supplemental keyword.

To get the maximum output from these keywords, you should integrate the primary keyword into your listing, from the product title to the description. However, you can use secondary keywords once or twice in the product description.

2. Use Backend Keywords

Second, the most crucial tip on our list of how to sell on Amazon is to use backend keywords. These are the keywords that appear at the end of your product listing. Your audience won’t be able to see these keywords, but they help your products rank higher on the platform. Besides that, these backend keywords help your product listing appear in more relevant searches than the core keyword.

Follow these simple steps to integrate backend keywords into your product listing:

Step 1: Log into the Seller Central.

Step 2: Go to the inventory tab.

Step 3: Look for the Offer tab.

Step 4: Click Keywords

Step 5: Open the hidden keyword section.

Points to Remember

• You can use only 250 bytes (not characters).
• Each letter, like A-Z, has only one byte. Same as each symbol, like 0 to 9, counts for one byte.

Moreover, you can use the Amazon keyword tool to find additional keywords, which can further help your products appear in more search results.

3. Optimize Your Product Title Pages

The next tip is to optimize your product title pages. The first thing that a user observes while searching for your product in search results is your product title page. Therefore, you should provide a well-defined and clear product title, helping users exactly understand your product. To do this, you should include:

• Brand name
• Color
• Flavor
• Variant
• Size
• Quantity
• Keywords

To write an eye-catchy page title, follow this format:

[Brand] [Feature] [Material] [Key Ingredient] [Product Type] [Model Number] [Size/Package/Count] [Color] [Flavor]

Following this recommended format for your product listing will help your users find the right product that they need.

Points to Remember

• Follow Amazon’s rules. If not, your products will not be accessible to users on the platform.
• Avoid using commentary in your page title. (like “hot seller” or “great product").
• Don’t forget to capitalize the first letter of every word except articles (a, an, the) and phrases (and, then).
• Don’t spell out numbers; use numerals (5 instead of five).
• Spell out measure words, such as 4 inches instead of 4” or 4 pounds instead of 4 lbs.
• Remember not to use “all caps” for your page title.

4. Optimize Your Product Description

On our list of how to sell on Amazon, the next tip is to optimize your product listing with more informative descriptions. These descriptions are critical to help your users get more details about your product. If users find the description authentic and informative, then they are more likely to make the purchase.

Amazon has two product description areas. The first is at the top of the page in a bulleted list, and another one is down the page. In these sections, you can add detailed descriptions of your products and your store. Include relevant and factual descriptions written in a way that is easy to understand.

You should provide as many details about your products as possible, particularly how they are useful to your users. Also, keep highlighting the key features and how your product helps them get what they are looking for. To make it more engaging and informative as well, you can include the following:

• Materials
• Features
• Uses
• Ingredients
• Specifications

In addition, you can add your core keyword or secondary keywords in the descriptions to help you rank better in the right product search results.

5. Check Competitor Pricing

If you want to take your business to the next level on Amazon, you should check your competitors' pricing. Knowing your competitors' prices helps you set an appropriate price for your products. You can also use Amazon’s low-price feature to set your prices right.

6. Use High-Quality Images

High-quality images are a crucial component of your product listing on Amazon. Since users cannot see the products in person, these pictures provide them with a better view of your products. Users get an idea of what the product looks like and how it can be operated. 

Upload product images taken from different angles so the user gets a complete view. Ensure the images are clear, high-quality, and professional-looking. Avoid using stretched or grainy images; these might disrupt your users' trust in your products. Moreover, the first image of your product listing must have a white background with the features of your product.

7. Showcase Product Reviews

One crucial tip for understanding how to sell on Amazon is leveraging product reviews. Reviews have an enormous impact on consumer behavior. According to a report, 88% of customers give reviews the same importance as personal recommendations. Many sellers also send users personal follow-up emails and ask for their feedback.

However, not all users might have a positive experience with your product. In case of a negative review, you need to respond and try to resolve the issues professionally. Remember, if your page has a large number of negative reviews, future buyers may hesitate to buy your product.

8. Manage Your Inventory

Lastly, to be a profitable seller on Amazon, you need to manage your product inventory. Too many out-of-stock products can discourage buyers. Hence, it’s better to track your inventor and inform you of how many units of your products are left in stock.

Wrapping Up

In the end, we’ve covered all the useful tips and tricks on how to sell on Amazon. The successful implementation of these tips will help you optimize your products on Amazon and drive a better return on investment (ROI) for your business. Selling on Amazon can be a lucrative opportunity if all the guidelines in this blog are followed effectively. Moreover, keeping your inventory up-to-date and providing proactive customer service will boost your sales in this highly competitive online marketplace.

If you want to power your business, focus on streamlining your communication as well. Use Neo, an email hosting service that offers a suite of business tools, to improve your store functionality. It lets you create a free email address with your custom .edu or any other domain. You can even create a professional email address without buying a domain beforehand, as you can utilize Neo’s .co.site domains. The platform also offers a one-page website and email marketing features that can enhance your business. So, follow these tips and transform your Amazon store with Neo!

Frequently Asked Questions (FAQs)

Q1. Is it profitable to sell on Amazon?

Yes. Amazon offers several lucrative opportunities to sellers that help them reach millions of customers globally and generate profit. Data shows that in 2023, Amazon worldwide hit nearly $575 billion in net sales revenue globally.

Q2. How much do I have to spend to start an Amazon store?

If you want to start an Amazon store, remember that the cost varies depending on the type of account and product being sold. There is no subscription fee for individual accounts; on the other hand, a $39.99 monthly subscription fee is applicable for professional seller accounts.

Q3. What products are not allowed to be sold on Amazon?

Some of the products that are restricted from being sold on Amazon include:

• Weapons and explosives
• Alcohol
• Prescription drugs
• Tobacco products
• Hazardous materials

These products are prohibited due to safety concerns, intellectual property rights violations, and legal regulations.