Omnisend is a marketing platform that can offer users a versatile set of tools to achieve business growth. The group caters to customers throughout the world, and they have come a long way since their founding in 2014.

Omnisend has managed to establish itself in email marketing for the eCommerce sector thanks to its powerful email automation, form builder, and SMS marketing tools. In this guide, we'll look at Omnisend’s pricing plans and their unpredictable reviews.

Key Features of Omnisend

Omnisend is an eCommerce email marketing platform where you can turn your email marketing campaign into a more efficient and easy-to-use program. Additionally, the software provides SMS marketing features and integrates with 30 apps, thus giving you the flexibility to create and manage your campaigns. Based on price, it is cheap and seems to fit the needs of small and medium businesses.

Omnisend has an email editor, workflow generator, and popup generator, which help you design campaigns, collect and keep email subscribers, and retain existing customers. The dashboard also shows a summary of the campaign performance. Let's examine three important features in more detail:

Drag and Drop an Email Template

Omnisend offers 150 pre-made templates for a variety of use cases, but most are simple and require extensive copy and design work.

By assigning tags to each form, you can see which forms helped you find your subscribers. Based on this information, you can add them to the appropriate automation sequence.  

Omnisend's email editor is easy to use as it has drag-and-drop functionality and allows you to set goals, subjects, and blocks using the navigation bar. 

You can find pre-made blocks for a variety of elements, including headers, footers, text, product listings, character images, and more. You can also increase design flexibility by hiding or showing certain elements on desktop and mobile.

A useful option is the Omnisend product selector. By integrating Shopify with Omnisend, all you have to do is select products from your online store. The product selector automatically fills in all product details, including name, price, and images. No need to add it manually. This will save you time and help you write emails faster.

Marketing Automation

There are 25 pre-made workflows divided into different use cases, including welcome emails, abandoned cart emails, and cross-selling email series. To adapt these flows to your needs, you will need to connect your eCommerce store to Omnisend.

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Click Customize to change the following elements in the trigger block:

• Triggers and trigger filters: Define user actions that should trigger the email. 
• Audience Filter: Determine which categories of customers should receive this message. 
• Payment Terms: When a customer checks out, the specified terms apply. 
• Frequency: Defines in what sequence you should be triggering the emails. 

For example, if you select a trigger for "Products ordered," you'll see the product type, price, order ID, etc. This is useful because it allows you to customize your automation workflows and target them to the most relevant customers.

Please note that you can add up to five trigger filters to each workflow trigger. 

You can also check the content and subject of each email and send SMS as part of your workflow. You can edit the SMS content from within the workflow itself.

Omnisend Form Builder

The Omnisend form builder includes 70 templates for three types of forms: pop-ups, embedded forms, and landing page forms. The template is very creative and requires minimal design work. The email editor is easy to understand, with objectives, headers, and blocks explained in detail.

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There are several ways to adjust your form display settings based on page views, time on page, exit intent, or scrolling. You can also customize the form schedule. Display the form by specifying a start and end date, or choose to display it every day.

Omnisend Pricing Plans

Omnisend has three pricing plans according to your specific needs. They offer the same features; the only difference is how many people you can send and what you can send. The number of emails and text messages created also depends on the level. Let's take a closer look at Omnisend's pricing plans:

Free Plan

Ideal for ambitious entrepreneurs or individuals who want to explore Omnisend products in depth. The free plan allows you to send 500 emails, 60 text messages, and 500 web messages to 250 contacts each month. It also includes

• Email templates,
• Predefined automation,
• Unlimited segmentation,
• A/B testing,
• Pop-ups and opt-in forms,
• All signup forms and landing pages come with Omnisend branding.

Standard Plan: $16/month 

This plan includes every feature in the free plan, including

• Customer success manager (+60,000 contacts),
• 24/7 chat and live support,
• Up to 500 contacts,
• 6000 emails per month,
• Up to 60 text messages,
• Unlimited web ads,
• Email automation focused on advanced segmentation and eCommerce.

Pro Plan: $59/month

This plan includes every feature in the Standard plan, including:

• Advanced reporting,
• Customer success manager (27,000 contacts),
• 24/7 priority support,
• About 4000 texts per month,
• Unlimited email.

Omnisend pricing plans based on contact list size:

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To check the price for the Omnisend plan that works for you, you can check out the billing tier. Your payment level will automatically adjust as your list grows or shrinks.

Omnisend Pricing for SMS and MMS 

Messages can be sent via SMS or MMS. In the United States, text messages cost $0.15 per message. SMS sending costs vary from country to country.

All three Omnisend pricing offers limited texting credits. However, if you want to send more SMS or MMS, Omnisend has a reasonable and affordable offer for this.

How to Choose the Right Omnisend Pricing Plan For You? 

Choosing the perfect Omnisend pricing for your needs can involve many factors. Here are some important considerations to help you decide:

Monthly Budget

Each subscription has a different price structure. The free plan is the cheapest, and the Pro plan is the most expensive. Consider your budget and choose the best option accordingly. 

Contact List Size

The number of contacts in your email list, as shown in the table above, will determine the Omnisend plan you choose. 

Omnisend Branding

Requires a Standard or Pro subscription to remove the Omnisend logo from emails. Omnisend branding is optional for these two plans and is mandatory for the free plan. 

Unlimited emails

If you need unlimited emails every month, choose the Pro plan. However, note that the maximum number of emails sent by Omnisend per month is 60 times your email list. 

SMS Requirements

If you use SMS heavily in your marketing strategy, you should consider the SMS numbers assigned to each plan. The Pro plan offers additional text messaging options. 

How to Subscribe to a Paid Plan?

To subscribe to one of the Omnisend paid plans, 

• Click on the store name in the top right corner of the screen. 
• Click "View Plan" from the drop-down menu.

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• Click "Select this plan" once you've decided on the plan to subscribe to.

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• In the next step, you will need to confirm your selections and provide your credit card information.

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• When you click the "Add card" button, the amount shown on the screen will be charged and will be transferred immediately to the selected subscription.

How to Change Your Omnisend Subscription?

To change your subscription, go to Store Settings → Manage Subscription. You can change your subscription to a cheaper subscription on the Manage Subscription page. Any excess amount will go to your next payment if you change your subscription. 

For example, moving from the Standard plan to the Pro plan changes your billing cycle but lowers the price. The same goes for cheaper subscriptions. The billing cycle will restart, but any overpayment will go to the subsequent payments.

Understanding Omnisend’s Pros and Cons 

Based on Omnisend customer reviews, we've highlighted the pros and cons of the tool:

Omnisend Pros

• The Omnisend support team is quick to respond to customer queries.

• The tool offers one-click integration with major e-commerce platforms such as WooCommerce and Shopify, requiring little technical knowledge. 
• An interesting feature is that you can select the products you want to include in your email, and the product picker will automatically pull all the details into your email.

Omnisend Cons

• The template editor lacks advanced features and makes the design boring. For example, there are no inbox preview options and dark mode, no interactive AMP email support, and predefined templates are standard.

• Omnisend's average email deliverability is 75.1%, which is significantly lower than its competitors. Therefore, your email could potentially go into the spam folder. 
• Omnisend integrates with major e-commerce brands but does not integrate with Google Analytics or most CRM software.

Omnisend Vs. Neo

Neo is the perfect choice for businesses and individuals who prioritize a reliable and efficient email service. A variety of email management and marketing features set it apart from providers like Omnisend. Take a closer look at what sets Neo apart.

For further comparisons on pricing and reviews, see our comprehensive introductions to prominent email marketing tools like Mailchimp.

The Bottom Line

Omnisend is an attractive choice for e-commerce brands and people running online stores. It has all the features you need to start, run, and manage email campaigns to grow your online store. It also builds a loyal customer base. Use predefined automated workflows to set up the correct email sequence. You can also create opt-in forms to attract new visitors and use dashboards to monitor campaign performance.

The only downsides are slow delivery speeds, lack of interactive AMP email support, and lack of integration with Google Analytics. If Omnisend improves these two factors, it could become the preferred choice for more e-commerce brands.

Neo is one of the best email software options for small businesses (Business Starter Plan), even without a domain. Neo emerges as an important option for those looking for an alternative, especially those who prioritize ease of use, AI-based features, and additional services such as single-page websites. Choosing between Omnisend and Neo will come down to your specific business needs, budget, and the level of complexity you're comfortable with in an email marketing tool.

FAQs

1. Can I subscribe to Omnisend for free? 

Yes, Omnisend actually offers a free subscription. However, it is important to note that access to this plan is limited to a maximum of 250 contacts.

2. Does Omnisend integrate with Shopify? 

Yes, Omnisend is integrated with Shopify. A seamless integration that syncs your Shopify store data directly with your Omnisend account so you can track customer behavior, run targeted marketing campaigns, and improve your overall e-commerce strategy.

3. Does the Omnisend email builder require coding knowledge? 

No, the Omnisend email generator does not require any coding knowledge. It offers a drag-and-drop interface that makes it easy to create professional emails.

4. Is Omnisend suitable for large email lists? 

Omnisend's suitability for large email lists is subjective and largely depends on your budget. For example, if you have about 25,000 contacts, the Standard plan costs $245 per month, and the Pro plan costs $370 per month. 

5. Which Omnisend Alternative is best to choose? 

Neo is the best alternative to Omnisend, which offers extensive migration support. Neo allows multiple integrations, making it easy to connect to your eCommerce store platform. Neo Also offers 24/7 customer support to resolve shipping issues.