With the rise of the digital age, businesses are embracing web tools and techniques to streamline and optimize their processes. A recent report found that 74% of firms focus on turning prospects into customers, whereas 65% claim that generating targeted traffic is their top marketing concern.

Online or web forms are crucial in analyzing the operations and refining the marketing strategy. From understanding customers’ viewpoints or thoughts about improvement in the product or services to collecting lead information for email marketing campaigns, a sophisticated form on your landing page or website can collect data beneficial for the company’s growth. 

Do you find building your forms challenging? Fortunately, there are form builders available. However, even though they simplify the form generation process, you must find the best online form creator that suits your needs to get started. However, with so many options, how do you know what makes a great online form builder? Our team of experts has explored the marketplace to help find the best form builder that is fast, simple, has advanced features, and provides rich analytics. Let’s dive in!

Defining an Online Form Builder

An online form builder is an interactive web page that enables users to enter relevant data. These forms are an efficient communication link between businesses and website visitors, enabling both sides to exchange information. 

The primary benefit of choosing form builders is that they allow you to build different forms depending on their use and intended audience. You can seamlessly share, configure, and manage forms, effectively using them to capture leads, build an email list, create marketing campaigns, and more.

Features to Look for in the Best Online Form Builder

Each online form creator offers unique features, but there are certain elements that you should look for.

• Intuitive to use: An ideal online form builder should be free of misinterpretation. Users should be able to navigate through all the features as smoothly as possible and create a form seamlessly.
• Predefined questions: When choosing among the form builders, focus on predefined questions. It should be precise, reliable, and accurate.
• App integrations: An optimized online form creator offers seamless integration with other apps, enabling easy data transfer from one app to another.
• Affordable: If you are a start-up or small business, look for form builders with affordable pricing plans. The number of users you can add to the account shouldn't be restricted.
• Conditional logic: Some advanced form builders allow users to set up conditional logic, where some form fields or sections will be displayed or hidden based on previous answers. This helps create interactive forms that adapt to the respondents' inputs.

Best 20 Online Form Builders

Narrowing down the form builders to find a suitable one is tedious. It is common to get overwhelmed by many choices; however, you want the best online form creator, which has all the important features and comes at cost-effective prices. We have gathered the top 20 conversion-worthy online form builders in 2024 without further ado.

1. Neo

Neo is an email marketing platform that offers an easy-to-use online form builder that allows you to create a personalized web form in minutes. However, there is one catch. The email-integrated form can be integrated with their one-page website. 

With Neo, you can launch and deploy your one-page website or landing page in three simple steps. You don’t require a domain name or web hosting, as the website builder is a part of their email hosting plans. Once you create your business email domain name using Neo’s domain extension (.co.site), you can launch your website with that domain name. 

The platform offers a library of pre-designed website templates. All you need to do is select one template, customize it, add your business details and an email-integrated form, and launch it. The email-integrated form will provide all the information in your Neo email inbox, from which you can build your email marketing list and convert potential clients through email marketing.  

Features

• Mobile-friendly and easy integration.
• Cost-effective prices.
• Get many email marketing tools, like Smart Write, Appointment Booking, and all. 
• User-friendly interface with various ready-made templates.

2. Google Forms

Google Forms is a popular online form creator known for its quick and straightforward process. Its interface requires no coding or expert knowledge. Google Forms is completely free to use, but it has limited features compared to other form builders. 

Features

• See charts of response data in real-time
• Open raw data feature for deeper analysis or automation
• Add custom logos to show questions based on answers for a seamless user experience.

3. JotForm

Jotform, an older online form builder, has undergone an upgrade to maintain its relevance. It now offers customers different form templates, including contact forms, registration forms, file upload forms, and even survey forms. You can build forms that require conditional logic, payment acceptance, workflow automation, and report generation. 

Features

• Accept payments, calendar events, and file submissions.
• A free tool to build different types of forms.
• Secure and HIPAA complaint form for sensitive data.
• A no-code online form builder with advanced features.

4. Formstack

Formstack is a workspace productivity platform used by leading firms like Netflix. With its intuitive drag-and-drop interface, this online form creator allows you to create forms within minutes. It also has thousands of app integrations for a seamless experience. You can try the online form builder for free; however, the trial lasts only 14 days. 

Features

• Electronic signature tool to get approved without leaving your spot
• Use of conditional logic 
• Flexible implementations through web pages, email, and other modes

5. Typeform

Fondly known as people-friendly forms, Typeform is one of the advanced form builders in the market. It functions in a notepad-style fashion, allowing you to type out what you want, and the tool builds the test. You can build striking forms designed to attract customers who are ready to sign up for the services you offer. 

Features

• Adept for building employee feedback surveys, quizzes, shop checkouts, and remote working forms.
• Provide dozens of templates for different types of forms.
• It is compatible with Facebook, Pixel, Salesforce, and Google Forms.

6. Cognito Forms

Cognito Forms is an excellent online form builder for creating a simple form. You can quickly design and personalize the forms that suit your style and embed them on your website or blog.

Features

• Convenient with drag and drop feature.
• Easy embedding and sharing of links.
• Valuable features like mathematical calculations and conditional logic.

7. Paperform

Paperform is another powerful online form creator that emphasizes aesthetics. Unlike other form builders, Paperform allows you to create your unique design from scratch.

Features

• More than 2000 integrations to make your forms effective.
• No-code and drag-and-drop builder makes it easy to build complex forms in minutes.
• Easy creation and management of automated forms, eSignatures, surveys, bookings, and payments. 

8. Formsite

Boasting more than 100 customizable templates, Formsite allows you to build eye-catching yet professional-looking forms. It also enables integration with other apps for a smooth user experience.

Features

• Drag and drop builder helps to create forms within minutes.
• QR code support for easy visibility.
• In-form calculation functions to make calculations directly within the form fields.

9. Wix

Wix, an all-in-one online form builder, offers easy-to-use, customizable design features with seamless integrations. Along with business email and website designing, it even offers online form-building services. You can choose from a variety of professional templates to build contact forms, order forms, questionnaires, registration forms, and more.

Features

• It features the addition of payment collection and signature fields and comes with multilingual capabilities.
• Limitless customization capabilities to personalize the online form with an intuitive editor. 
• Connected with email marketing tools to induce automation.

10. 123 Form Builder

123 form builder is one of the most common form builders used for data collection. The tool has 3,000+ templates and over 30 elements, including logic fields and internal workflow.

Features

• Set up email notifications for each submission.
• Enterprise customer care for excellent assistance.
• Create forms in multiple versions to gather data from different locations.

11. Happyforms

Happyforms is a WordPress form builder plugin built for simplicity, allowing you to create forms on your WordPress page directly. It offers unparalleled versatility through app integrations.

Features

• Secure file upload with drag-and-drop builder. 
• Prevent biases in responses by randomizing the order of the questions.
• A form availability schedule is used to set specific hours for your forms to stay open.

12. Pabbly

Pebbly is an all-in-one business solution that offers tools for email marketing, automation, form building, and email marketing. Even with its free plan, it allows unlimited submissions, payment collections, and other premium features.

Features

• Email autoresponder sends automated emails once any open completes and submits the form. 
• Partial form submission enables users to finish the form at their convenience.
• Ability to create a thank you page to redirect the users to another webpage.

13. Microsoft Forms

Microsoft Form, a part of the Microsoft 365 suite, is an extremely beneficial online form builder if your team already relies on Microsoft Office. This online form builder has features similar to those of other form builders, allowing the creation of new customizable forms without investing in a new tool.

Features

• In-built AI and smart recommendations to create perfect forms.
• Create graphs and charts for accurate submissions.
• Seamless exportation of collected data to Excel.

14. WPForms

WPForms is another built-in online form creator for your WordPress website. It allows you to create a basic form on any webpage. 

Features

• Create responsive and mobile-friendly forms.
• A pre-built template is used to create digital forms within minutes.
• Captcha and spam protection to receive only legitimate form submissions.

15. Zoho Forms

Zoho Forms is known for its feature-rich solution, allowing you to build beautiful forms without coding knowledge. In addition to tools in the Zoho suite, Zoho Forms allows you to connect with other apps seamlessly.

Features

• Link tracking to refine your leads by verifying which channels led respondents to the form.
• Save and resume functionality enables users to save the progression of the form and resume them another time.
• CSV and PDF exported to save the form responses for download.

16. Wufoo

Wufoo, an online form builder software launched by SurveyMonkey, has been in the market for over a decade. Its most notable feature is its ability to create graphs and charts without exporting the data to other external platforms.

Features

• Custom branding allows you to employ your stamp on the form to make it cohesive.
• Theme designer has many themes and allows you to create your own design.
• Enables payment fields, workflow automation, and integration with business tools.

17. Ninja Forms

Ninja Forms is one of the fastest and most versatile WordPress form builders. Its seamless drag-and-drop interface enables you to build beautiful forms without needing any technical expertise. 

Features

• Multi-page form navigation allows progress bars to be placed on longer forms.
• Intuitive layout tool to make beautiful forms without any design background.
• Allows easy add-ons for more productivity.

18. 500 Apps by Forms.io

This platform offers embedded forms where you can design your online form and get the source code for it to host form files on your server. You can use the HTML code publish the page, and collect information directly from the website. You must copy the script and add it to your HTML page at the end of the <body> tag. The end user page gets added as a widget in your webpage. 

Features

• Drag-and-drop builder to create online forms or use pre-built forms. 
• It provides wizard forms that help create sequential and multiple steps for onboarding flows. 
• You can add a file upload field to collect files, applications, and documents. 

19. HubSpot Form Builder

Hubspot is a collection of CRM and marketing tools that also involve online builders. The form submissions can be shared directly with the CRM tool, where you can connect with the leads by email marketing or setting up follow-up notifications.

Features

• Customize the forms with dynamic fields, progressive profiling, and more. 
• Standalone form page with no requirement of technical knowledge.
• Connected to HubSpot CRM database for better lead generation.

20. Gravity Forms

Gravity Forms is another exclusive online form WordPress plugin that allows you to create any type of form to fit your business requirements. You can add a basic contact form, create lead generation forms to build your email list, and even process payment through their plugin elements.

Features

• From CSS customization to creating unique forms for your business.
• Adaptive form resolution to fit on any mobile or desktop screen.
• Capture partially filled-in forms from users.

Benefits of an Online Form Builder

Using form builders on your website is an excellent way to collect customer responses with little effort. Here are the top reasons you should invest in the online form builder.

• Eliminate cluttering email inboxes: Using an online form creator,  you can avoid missing out on any important work requests due to cluttered email inboxes. 
• Generate leads: Creating traffic and leads is the biggest marketing challenge for most businesses. Using an online form builder will help acquire and organize leads based on the data they provide. 
• Customize the forms: When you use an online form builder, you can easily add special fields to the common fields, such as age and name. 
• Simplify market research: To offer a successful product/service or improve your services, you must understand the customer demand. Online form builder makes it easy to create customized surveys to collect data about your target customers for analysis. 

Wrapping Up!

An online form builder provides a plethora of benefits to your business. Incorporating this incredible resource into your website can positively impact your lead-generation campaigns. While there are various online form builders in the landscape, be sure to choose the one that gives you ease of usage, excellent customer service, and affordability. Like Neo. You get all your major services covered on one single platform, from getting robust, AI-assisted tools to deploying a one-page website with an email-integrated form. Take benefit of the 14-day free trial and see how Neo can streamline your marketing efforts.

Frequently Asked Questions (FAQs)

1. What are the benefits of online form builder?

Using online form creators helps businesses generate leads, providing website support and excellent customer service. You can also gain invaluable insights into the individuals visiting your website, thereby developing better relationships with the customers.

2. How do online forms work?

An online form is an electronic webpage with preset questions in the form of multiple questions, true or false statements, etc. It helps in large-scale data gathering. 

3. How can you create an online form?

Here are the three simple steps to start with an effective online form creator.

• Create a form: Build and customize your online form with one of the easy-to-use form builders.
• Share the form: Integrate your form on any webpage, embed it on the website, or use the REST API. 
• Collect data – Get notified as the form responds or create a real-time report.

4. Why are online forms better than conventional paper?

With form builders, you can achieve streamlined and efficient results. Data and information can be stored more accurately or quickly without the need for manual data entry or the chance of errors. The collected data is available for in-depth analysis and decision-making in real time.