blog-mail-tofu-create-business-emailOne of the most vital elements that determines an organization's growth is business communication. It encompasses the transmission of messages, ideas, and information within and outside of the company across individuals and groups. Business communication is the process of undertaking several activities by employing strategies and methods depending on your requirements and infrastructure. Furthermore, there are different types and modes of business communication. 

By being acquainted with the various categories of business communications, you can streamline your ability to concisely and effectively transmit information, engage with clients and employees, and, ultimately, increase your revenue. If you are looking to understand how to establish your professional communication efforts and the various intricacies and applications of it, this blog will be an effective guide for you. Continue reading to learn more about business communication.

Importance of Business Communication

Business communication is the transmission of any professionally relevant information in various formats, including verbal and written. There are various benefits of investing in the communication efforts of your business. A few of these advantages are:

1. Establishes Transparency

An effective communication channel helps companies establish transparency amongst various external and internal stakeholders, ensuring important information is transmitted smoothly. Transparent communication helps foster positive relationships and enhances reliability. 

2. Improves Employee Engagement 

Employee engagement is an important factor in reducing employee turnover rates and increasing employee satisfaction. By establishing a positive communication stream between employees and management, you can ensure that your employees feel valued and have a platform to voice their concerns, ask for guidance, or troubleshoot various issues. Business communication also boosts productivity and allows optimized workforce management. 

3. Enhanced Decision-Making 

Effective business communication ensures that you get access to real-time and data-driven information. It can help you make swift decisions or anticipate and eliminate any roadblocks. Furthermore, the establishment of appropriate communication channels allows you to create effective policies on whom to approach in emergencies to solve any issues quickly. 

Types of Business Communication

There are several types and subsets of business communication that companies can utilize to optimize their workflow. Let’s take a look at some of them:

1. Verbal Communication

Verbal communication may be described as one of the most vital types of business communication. This comprises instruction transmitted through spoken words, including various subtypes, such as interpersonal, face-to-face, telephone, or video conferencing, for swift and effective information exchange.

Face-to-Face Meetings

In the corporate world, face-to-face meetings are an integral part of daily operations. It allows for real-time responses to messages and their understanding, as well as establishing interaction and connection with others.

Video/ Tele Conferences

Business communication has also shifted towards the use of video and teleconferencing especially due to the rise in remote working. Video conferencing tools such as Zoom, Microsoft Teams, and Google Meet are some of the tools that enable this type of verbal communication. Furthermore, teleconferencing is useful for conducting remote team meetings and client consultations, giving you access to a larger market segment by not confining you to your geographical location. 

2. Non-verbal communication

One of the other types of business communication is non-verbal. It includes the use of hand signs, tone of voice, and other physical aspects. It expands the content of the communication and shares details that might not be said orally, such as the mood or intentions of the speaking individual. 

Proxemics, on the other hand, refers to the space aspect or dimension of communication. The distance between people can also mean various levels of intimacy, power, formalness, or rigidity. For example, touching on the shoulder means intimacy or an urgent situation, while maintaining a considerable amount of space is a sign of privacy or respecting the norms of business culture. A good business communication strategy effectively uses both verbal and nonverbal methods. 

3. Written Communication

Written communication comprises email, reports, memos, newsletters, and any written document that confers relevant professional information. This type of business communication ensures that the information is officially documented, leaving a traceable and permanent record of it. There are various subsets in this form of communication, too: 

Emails

Emails are one of the most frequently used types of written communication in the business environment. They are used for various purposes, including dissemination of formal communication, such as new policies, changes in policies, casual inquiries, and even casual talks. 

Electronic mail must be brief, truthful, and professional, including appropriate headings, email signatures, and content tone. It is also equally vital to choose the right email hosting service, like Neo, which not only ensures secure communication but also offers robust tools to enhance email usability. It is the perfect solution for small to medium-sized businesses looking for an email provider with email marketing support, custom domain integration, and free features like a one-page website. 

Reports

A report is a written tool aimed at presenting specific information in an organized manner, for example, financial or market reports. They play a pivotal role in the decision-making process and formulation of strategies. Reports typically include the purpose of the report, factual data, the results of the report, and the recommendations that follow from the findings.

Memos

Memos are short documents often written in simple language as they are intended for use within an organization for inter-employee communications. They are mostly employed in discussing issues, providing information, or passing a message from the top management. Memorandums should be concise, free of non-essential information, and have a clear header and subtopics for easy navigation.

Letters

Business letters are most notably used in formal and official communication. It can include requests, information, or even answers to queries. Letters can be transmitted physically or through email platforms. 

4. Visual Communication

Visual communication refers to passing information through presentations, graphics, and videos. It also helps raise the level of knowledge and memory due to the use of text and images, making it easier to illustrate concepts that might be hard to grasp. This type of business communication is most important as 90% of information processed by the human brain is visual.  

Presentations

Speaking and presenting are major categories of business communication, which involve conveying information through text, images, and other facets of multimedia. They are used during meetings, conferences, or even training sessions. An effective presentation helps illustrate problems and solutions concisely and logically. An effective presentation helps illustrate problems and solutions concisely and logically. Using an effective presentation template ensures that your information is organized and presented in the best possible way.

Infographics

Infographics may be defined as the method of conveying information and data through graphics and text with the aim of transferring information in a systematized manner. Many of them employ the use of graphical features such as graphs, charts, and diagrams to present statistics, processes, and trends. Infographics can be used for promotional purposes, for communicating with employees or other stakeholders, as well as for educational purposes.

Videos

The application of videos in business communications has become rather popular because they are capable of attracting the attention of the audience and transmitting information through dynamic pictures. Videos are increasingly becoming a popular means of communication for marketing and brand awareness purposes. They can be used on websites, apps, social media platforms, emails, and more.

Categories of Business Communication

Besides the several types and subtypes of business communication, there are also different segments that differentiate professional communication. Classifying business communication as internal and external is important to understand which strategies to employ based on the goal of the communication and the personnel involved. Let’s explore various categories of business communication: 

1. Internal Communication

Internal communication in an organization can be classified as upward, downward, or horizontal. This category of business communication occurs within an organization and includes information sharing, encouraging collaboration and cooperation, and aligning employees with managerial objectives, hence increasing the business's productivity and synergy.

Upward Communication

Upward communication refers to the communication process that is transmitted from employees to the managerial or executive level. This may include information such as product or service performance, feedback, and workflow recommendations, among others. With this category of business communication, companies can make decisions and improve the efficacy of various organizational processes. 

Downward Communication

Downward communication is in contrast to upward communication, and it is defined as the process of transmitting information from the management to the employees. This involves policies, procedures, standards, and assessments employed in an organization. Downward communication is essential because it helps in the dissemination of information from the management to the workers, organization goals, expectations, and roles within the working environment.

Lateral Communication

Lateral communication, also known as cross-bottom-up communication, occurs within the same organizational tier. It can be used to coordinate activities in implementing organizational goals, share information, and enhance teamwork. Lateral communication can help increase efficiency, improve ways of handling issues in an organization, and promote innovation.

2. External Communication

External communication is the communication between an organization and people or entities outside the organization, in this case, customers, the supply chain, shareholders, and the public. This category of business communication is used for marketing, customer engagement, and business relations to build, maintain, and develop business, commercial, or other associations to sell products or services or manage the image of an organization.

Customer Communication

Customer communication is a business practice that involves the flow of information between the business and customers. This includes information transmitted by the consumer to another party, information exchanged with the consumer, messages that can be promotional, or any other information that may be passed or received by a consumer. Interaction with the customer is crucial as it generates confidence, satisfaction levels, and, hence, loyalty towards the brand.

Stakeholder Communication

Information sharing in stakeholder management involves all the communication with the various external parties like shareholders, suppliers, government, and the media. By establishing this category of communication, businesses can streamline their external stakeholder processes, simplify their supply chain management, and create a transparent and relevant flow of information, ensuring reliability. 

Public Relations

Public relations involves maintaining a positive and wholesome brand image by proactively addressing public concerns and establishing a clear line of communication with the public and media. This includes press releases, brand briefs, crisis communication, and company information. Public relations communication is a critical business tool in enhancing the organization's current image, earning public trust, and improving marketability. 

Wrapping Up 

Therefore, it is crucial to know the different types of business communication and classification in order to achieve efficient communication within and outside the business environment. In this blog, we learned all the layers that comprise business communication and how to utilize these methods effectively. You can now gauge the requirements of your organization and choose the best strategy at the right time to optimize your flow of information.

Neo is an option worth considering if you are looking for the right tool to help you with flexible and dependable business communication. It empowers businesses with its feature-rich platform, including bulk email sending, an AI writing tool, and more. So, register on Neo today and optimize your business communication. 

Frequently Asked Questions

Q1. What security measures does Neo's email hosting service offer?

Neo focuses on protecting your messages from interception. Other features include reliable encryption, a spam filter, and protection from malware.

Q2. How can I streamline my business communication?

You can streamline your communication by understanding the requirements of your organization and choosing the right tool to accommodate those needs. Furthermore, you can also compartmentalize your communication channels to simplify your communication. 

Q3. What are some of the tools you can use to make your business communication more effective?

Tools like emails, workforce management platforms, professional messaging applications, and online conferencing suites, such as Zoom and Google Meet, can improve business communication.