Lead generation involves finding and establishing relationships with potential customers who may be fascinated by your business's services. It works on converting these interested people into buyers. Typically, lead generation focuses on researching the audience and discerning their online behaviors. The purpose behind this is to effectively target them with the appropriate resources.

The lead generation process usually commences when website visitors click on a CTA (call to action) on one of the blog posts or web pages. That CTA navigates them to a landing page with a form that collects each visitor's contact information. 

Understanding a Lead Generation Website

A traditional website serves as a digital brochure representing a particular company. However, a lead generation website converts website visitors into leads. It enlightens visitors about the offered services and gives them various opportunities to learn more about the company, products, and services. 

A lead generation website utilizes different tactics to allure and attract customers and collect their contact details. These include lead magnets, free consultations, coupons and discounts, and free trials. 

However, a lead generation website only provides information about potential customers. You must nurture the prospects through different methods, like segmenting the information and nurturing them through email campaigns. 

Method to Create a Lead Generation Website

Following are the steps to create a lead generation website:

Step 1. Know Your Customers.

Before crafting a website, it is vital to know your customers thoroughly. The best approach to thoroughly understanding your customer is to connect with them through different channels and gather their thoughts or opinions. 

Understanding the concerns, expectations, and barriers encountered by your ideal customer helps you evaluate the expectations of most customers. Building a lead generation website for a customer and scaling it up for multiple customers is easy. 

Step 2. Highlight the Benefits of Your Service.

Merely describing the services offered by your lead generation site will not work. It must demonstrate why your services are important for customers. You must market your website’s offering to reflect the services that fulfill customers’ expectations.

Ensure your lead generation website addresses customers’ pain points to enhance the customer experience. Understanding your website’s offering helps you tap into your customers' expectations.

Step 3. Gather the Prerequisites.

This step stresses the need to deliver what customers wish to see on your lead-generation website. This step is also important if you want to create one of the most appealing free lead-generation websites. 

Here is a list of resources you need to create a lead-generation website.

• Impressive logo
• Your work portfolio
• Photos showcasing you and the team
• Certificates and awards
• Key features and services
• Reviews
• Case studies

 Remember, the more resources you gather, the simpler it is to create the website. These resources ensure your business success. 

Step 4. Invest in Top-Notch Copywriting.

Writing content that converts traffic into customers is one key aspect of lead generation sites. In this context, copywriting refers to salesmanship that persuades customers to take action. It helps transform your website into a high-converting lead-generation platform. 

First, focus on copywriting and then work on the website design. Here are some tips for writing appealing website copy that drives traffic and boosts online sales:

• Go for content outsourcing to draft quality copy.
• Find proficient writers who thoroughly understand your services and products. As a result, they help you craft an appealing copy that boosts the conversion rate of your lead generation website.
• Address the customers’ concerns about the content of your copy.
• Express to the customers that you comprehend their objections. 

Step 5: Design a Conversion-Centric Layout

Once the content is ready, the designing task becomes straightforward. You can visualize your website layout as a collection of blocks. You can consider the following elements to design a conversion-centric layout:

• Navigation Bar: Also known as the menu or header, the navigation bar helps your customers find the content they seek.

• Hero Section: An effective hero section can help customers identify your business’ concept within five seconds. It is also called a banner section. 

• Introduction Section: Write an introduction that addresses the customers’ expectations. You can include some certificates, badges, and social proof in the introduction section. 

• Services: You must specify each of the services you offer. This allows customers to identify and read more about the services they want. Moreover, this section must give customers straightforward CTAs to call or register a particular service.

• Reviews: You must incorporate a review related to each service. This will help the customer know that your website is genuine.

• Callouts: This section can include a large header with text and a large button. Using this approach throughout your website helps capture customers’ attention. 

• Footer: This bottom section can include an email-integrated form or FAQs section to address visitors' queries. 

Step 6. Work on the Website’s Visual Appeal.

To enrich the customer experience of your free lead generation websites, you must focus on contrast and color. A user-friendly lead generation website feels easy to use even if the customer is lazy. Enriching the visual appeal of your website helps your customer better look for their needs. You can choose the proper color and contrast to attract your customers. Your website can include headers, CTAs, and other significant elements. Remember to eliminate those visual elements you don’t require.

You can conduct the blur test to check your website’s visual appeal. A proper selection of contrast makes the CTAs more appealing. 

Step 7. Ensure Mobile-Friendliness.

Note that your lead-generation website should operate well on mobile and desktop versions. You may need to make certain tweaks to your website to ensure its user-friendliness. Following these tips will help you create a mobile-friendly lead-generation website.

• Ascertain that customers need not scroll it horizontally.
• It must load quickly.
• The website navigation must be easy to use.
• Ensure that your site doesn’t implement any desktop-only features.

Step 8. Perform a Quality Assessment.

Conducting a peer review of your website is vital to checking its quality. Before making your lead generation website live, make sure to review it. One of the best ways to conduct a website quality assessment is to use a checklist that reminds you of all the key steps.

The following checklist helps you to conduct a quality assessment of your lead generation website effectively.

• Please ensure the link associated with your phone number is correct and the email address is working.
• Ensure that your website appears decent on all browsers and devices.
• Make sure all internal links are functional and none of them is broken.
• There must be no grammar or spelling mistakes throughout your website.
• The content throughout the website must be easy to understand.
• All the CTAs must contrast the primary colors used on the website to draw customers’ attention.
• Make sure the website layout is conversion-centric.
• Make sure Google Analytics is installed on your website. Your lead generation website will be ineffective if it does not allow you to analyze its performance. 

Step 9. Ensure the Landing Page Works Optimally.

You must measure and improve your website's performance to stay ahead of your competitors. Improving the different aspects of your web pages can help you improve your website's overall lead generation rate, like:

• Brand’s tagline,
• Headline,
• Introductory content,
• Services offered,
• Your guarantee,
• Reliability and usability,
• Ease of navigation,
• Pricing and testimonials,
• CTAs,
• Website layout and return policy.

Lead Generation Website Comparison Table

The table ratings are based on several factors, including ease of use, feature richness, customer support, integration capabilities, and overall effectiveness in lead generation. These factors play a critical role in assessing the performance and user satisfaction of website building and marketing platforms, enabling prospective users to make informed decisions based on their specific needs and expectations.

Top 10 Providers that Can Help You Build Lead Generation Website

Launching a dedicated, lead-generation website for your business is essential to establishing your brand in the digital world. To help you out, here we have listed the top 10 providers that can help you build websites to attract and generate leads. 

1. Neo

If you aspire to strengthen your online presence, you can obtain a one-page, lead-generation website for your business from Neo. You can get this free of cost until your Neo subscription stays active. The service from Neo provides you with a professional email address that aligns with your brand and other robust features to ensure your business growth. The email address from Neo becomes the domain of your lead-generation website, so you do not have to invest in buying a web domain separately. 

You can set up your digital presence using a pre-designed one-page template to effectively match your business email address. Neo is a business email marketing platform that offers robust email marketing tools that simplify marketing and make it easy for your team.  

The best part of Neo's one-page website is that it is easy to build using pre-designed templates and can be customized with a drag-and-drop editor. Also, it can act as a link-in-bio website, which can be added to your social media accounts to direct traffic to your traditional website. 

Suppose you already have a domain that you want to use. In that case, you can obtain an email marketing account via Neo using that domain, and you can start using marketing tools, like Smart Write, Email Campaign Management, Signature Designer, and much more, to boost your ROI and profits. 

Key Features

• Preset themes are available to build and customize your website according to your brand.
• Support email-integrated forms features and social media handles to increase engagement and get quality leads. 
• Create a website in three simple steps, and it can easily edited post-launching. 

2. HubSpot

If you are looking for your startup's best lead-generation website builder, use HubSpot’s free landing page builder to collect lead information, drive traffic, and grow revenue. Its premium cloud hosting and powerful security features allow you to craft a delightful customer experience with seamless platform integration.

The landing page can turn into a lead generation website as visitors from the landing page can be directed to your leads HubSpot CRM. It boasts over 170 collections of themes, encompassing a wide range of categories to review before building your website. When it comes to personalization and adding a personal touch, you can use the theme editor to tweak the fonts, colors, and styles to match your brand’s vibe. 

Key Features

• Seamless integration with Hubspot’s CRM and marketing tools.
• Prowess in robust SEO, blogging, and lead-generation techniques.
• It supports three languages with an automated connection between language variations.

3. Hostinger

Hostinger is your one-stop solution for setting up, managing, and publishing an effective website for lead generation. You can get a free domain name and the essential resources to build a user-friendly website with a single purchase. The user-friendly interface with advanced AI features makes them brilliant for users of all skill levels.

The platform has advanced AI tools that help users utilize Gen AI to create bespoke images and flawless content for the landing page to generate leads. Besides, it even offers AI tools to fine-tune your lead generation website. You can monetize the landing page by displaying targeted websites and collecting lead information. 

Key Features

• Select from 150 responsive, designer-made templates 
• Direct chat with your customer without switching between apps
• Track website data and make smart business decisions with confidence

4. Webflow

Webflow is one of the most advanced website builders for lead generation on this list. Its most impressive feature is that it enables you to build websites like a web developer, even if you are not savvy with coding. 

With Webflow, you can build the page from scratch, with a simplified process using a user-friendly interface and a drag-and-drop builder. It allows even beginners to build complex websites and gather various lead information. The platform also supports other tools that boost lead generation website efficiency, like SEO optimization and managed hosting (AWS). Besides, the platform complies with CCPA, GDPR, and SOC Type II.  

Key Features

• Develop specialized tools like a pricing calculator and send the outcomes as a lead magnet.
• Create a custom layout for your website.
• With Webflow Localization, you can customize your lead-generation website for a worldwide audience. 

5. Mailchimp

Mailchimp, another powerful email marketing platform, has also launched its website builder with unique features for lead generation. Unlike other website builders, Mailchimp allows you to gather the behavior data of your visitors directly. You can also seamlessly integrate the data with your marketing automation platform. 

It allows you to create a one-on-one appointment page on the website, prompting people to schedule your services for free. It particularly benefits freelancers and consultants seeking affordable methods to generate leads. 

Key Features

• Create a segment for site visitors who have seen your newsletter page.
• Label your leads accordingly to inform them they have signed up for your offers.
• Trigger specific email automation sequences when they click on the link on the landing page.

6. Wix

If you want more creative freedom while building your lead-generation website, look no further than Wix. It has built-in tools for email marketing and social media handles, and you can have full control over how your website is presented. 

With over 900 temples in the Wix framework, you can connect and implement your ideas. The free Wix website building plan is also pretty robust, with instant access to all the integration analyses.

Key Features

• Integration with virtual marketing tools, including Facebook and Google ads.
• Gain access to valuable data about traffic, visitor behaviors, and lead capture with suggestions to improve conversion rate.
• Entice visitors to view your website with professional tools, including dynamic effects and custom animations, which add visual interest and increase engagement rates.

7. Site123

Site123 specializes in crafting websites for lead generations within just a few minutes. It is simple to add jump links to different parts of the page so that your visitors don't have to spend time scrolling to see the data they are looking for. 

Despite the simple features, they offer various customization options to create a unique website. You can choose pre-designed content blocks from colors to fonts or modify them to gear to various marketing goals.

Key Features

• Custom signup forms to create a personalized newsletter to gather leads with goal-specific ideas.
• App integration with helpful marketing and analytics tools.
• Multilingual landing pages to make it easier to connect with diverse communities and global visitors.

8. Squarespace

Squarespace is your go-to platform for creating visually stunning websites for lead generation. It boasts over 140 professionally designed templates to catch the eye of potential audiences. The fluid engine of the website builder allows you to maintain your creativity and visuals consistently, making each template uniquely yours.

You can also control the website design by creating your template with the right structure and functionality. With your selected options, Squarespace will make it simple to add new blocks and sections to the page, maximizing your conversion rates.

Key Features

• Robust marketing tools and third-party integrations to connect with the audience from a centralized platform.
• Advanced SEO and site analytics to bring your website to the top of SERP and reach your target audience.
• Scrolling text blocks adds visual interest and draws visitors' attention to improve lead generation.

9. Leadpages

Leadpages is a simple website builder, offering a wide range of options for predesigned sections which can be arranged in preferred order. You can start the process with a conversion-rate-optimized landing page template.

The website builder allows you to create and publish unlimited landing pages, route leads, and organize pages by client or campaign. With a huge selection of widgets, you can add extra features to your website, like countdown times, to capture the audience's attention.

Key Features

• In-built lead meter technology analyzes your conversion rate and provides helpful suggestions to improve the website's features.
• Useful integration with sales, marketing, and social media channels to add extra functionality.
• Split testing tools to compare the different website versions and get the one best optimized for lead conversion.

10. GetResponse

GetResponse, once a pioneer in the email marketing domain, has now introduced a free AI website builder for small businesses to build their lead-generation website. It allows them to create lead-generation websites for your business while making the most of their email marketing tools. 

GetResponse is well-suited for people who aren't tech-savvy and require support in creating lead-generation websites. Whether you want to create a landing page to capture leads or set up email campaigns to further them, GetResponse will be your companion platform. 

Key Features

• Advance list automation to categorize customers and subsequently send them customized campaigns.
• A variety of high-converting landing page templates.
• Run A/B rest on your website to boost conversion and funnel designer to visualize your lead generation efforts.

Conclusion

Creating a lead generation website demands a strategic approach focusing on user experience, engaging content, and conversion tactics. Following the above-mentioned method may help you create an effective lead-generation website that drives success and growth for your business. Besides, with the help of the right website-building platform, you can easily build and launch your lead-generation website and accelerate your sales pipeline. 

Neo offers a cost-effective combination of email marketing and lead generation. Use professional email services from Neo to generate more leads and unlock the full potential of your business’s online presence. Schedule a demo today and explore how the platform can be beneficial in bringing high-quality leads to your sales team. 

Frequently Asked Questions

1. Is it essential to ensure your lead generation website is mobile-friendly?

Yes, you must create a mobile-friendly lead generation website. If it is for desktop only, mobile users can’t hover tabs on the mobile version, and they will have an awkward experience. Hence, it is necessary to choose the mobile-first approach.  

2. Why must a business invest in a lead generation website?

Investing in lead generation websites benefits a business with direct engagement, high-cost efficiency, broader reach, insightful analytics, and trust buildup.

3. Out of sales and marketing, what does a lead generation website focus on the most?

The lead-generation sites focus on both sales and marketing. The marketing team emphasizes the early phase of the process (interest and engagement), whereas the sales team guarantees the conversion.