As a small business, you aim and dream to close as many deals as possible. However, you may find it difficult to generate leads at times. This may happen despite having multiple business cards, sales flyers, and the most efficient sales pitch. So, what is it that can make your business feel more trusted and reliable? 

The answer is an email footer, also known as an email signature. An effective email footer provides contact information and promotes professionalism among leads and customers. It also reinforces your brand identity, making your business appear more credible to all your clients. Adding social proof elements can further enhance your trustworthiness. The most common ones include links to customer testimonials or case studies. 

In this guide, we will show you the best email footer generators for small businesses and how they can help you generate more leads and sales.

What is an Email Footer?

An email footer is a sign of legitimacy that draws a recipient’s attention and showcases your brand effectively across email chains.  

An email footer should always be simple to read, clean, and demonstrate that your business is easily contactable. Whenever a business emails a person, it is usually for a profitable reason. Therefore, it is necessary for small businesses to display all the ways people can contact them prominently. This includes phone numbers, physical addresses, email addresses, and links to social media profiles.

A good email footer often includes the following:

• Name
• Display picture
• Job title
• Contact information (phone number or website)
• Location
• Company logo
• Social media icons

When this information is laid out in a neat email footer design, it allows your intended audience to understand who they are communicating with, encouraging them to reply.

How Does an Email Footer Help Small Businesses?

As discussed earlier, an email footer is essential for building trust among your intended audiences. Here is how it can help small businesses:

1. Legitimacy

Emails are easy to use, but they may create security issues for your business. This means hackers may take advantage of them. Adding an email footer makes the products or services you sell believable. This also eliminates any doubt from your recipients regarding the intention of your business.

The most important thing to establish between your business and your potential customers is trust. Having an email footer shows that your intentions are real and that you take your business seriously. Gaining your customer’s trust proves to be a large prerequisite for closing your product or service sales.

2. Accessibility

You must always provide different means of contacting your business. This can help widen your scope and make it convenient for potential leads or customers to get in touch with you. The best way to make this communication flexible is by using an email footer. Including multiple contact options ensures that recipients can choose their preferred method of communication, such as phone numbers, email addresses, and social media links.

3. Click Tracking

Every business understands the importance of statistics. You can use email footers to track whenever a particular customer clicks on a link sent in your email. This provides insights into which products or services your customers want from your small business. These statistics can also help improve your decision-making regarding revenue growth. 

4. Brand Recognition

A permanent email footer helps introduce your brand to customers unfamiliar with it. It also provides comfort to existing customers who already recognize your brand. By consistently displaying your logo, brand colors, and tagline, you reinforce brand identity and promote trust.

5. Special Offers

You can add banners and special offer links to your email footers. This enables your customers to learn about the latest promotions, deals, or offerings of your small business. It also shows that you are going the extra mile to give your customers a customized experience.

Having a business is not just about advertising a product or service and waiting for customers to see it. It is also about attracting the right customers and making the purchasing journey smooth and flexible for them. This becomes possible by adding the right email footers to your business communications.

Best Email Footer Generators in 2024

The best way to add an email signature to your business address is by using an email footer generator. Although you will find several platforms on the internet that offer these services, we have curated the best ones for you below: 

1. Neo

Neo is a popular email footer generator for creating custom signatures. This helps highlight your small business's brand identity and personality in front of your target audience. You can add necessary information using the platform’s visually pleasing email footer design templates. 

This information may include contact details, business emails, and key links. You can also add a company logo or picture to your signature as per your requirements. Thus, you will be able to ensure your customers that your company logo is on every email you send over time. 

Key Features include: 

• Customized brand representation
• Effortless personalization
• Professional brand image
• Consistent branding
• Deployment of a one-page Website
• Two-factor authentication

2. Wisestamp

Wisestamp is a platform that generates efficient email footers with multiple customization options. You can also choose from pre-made templates and add dynamic content such as social media buttons and call-to-actions. You can even connect your custom email footers with third-party services.

Key features include: 

• Extensive template library
• Custom email designs
• Dynamic content integration
• Cross-platform compatibility
• Team management capabilities

3. Newoldstamp

Newoldstamp is an efficient email footer generator that allows you to manage business email addresses with simplicity and efficiency. The platform offers several templates and design options, making it easy to create professional-looking email footers without much effort.

Key features include: 

• Intuitive drag-and-drop interface
• Integration with other email providers
• Responsive design for mobile optimization
• Collaboration features
• Team management
• Tracking capabilities and advanced analytics

4. HubSpot

HubSpot offers a free email footer creator for designing different types of email signatures. It helps you get rid of all kinds of unnecessary steps and streamlines the email footer design process. The best part about using these signatures is that you can see them in real time. 

Key features include: 

• Free to use
• Customizable design options and templates
• Mobile-responsive formatting
• Easy integration with all email clients
• No sign-up account required

5. Exclaimer

Exclaimer is another popular email footer generator designed for small businesses and medium-sized enterprises. The platform provides features such as signature management and automated signature updates.

Key features include: 

• Centralized control
• Dynamic content with personalization options
• Regulatory features
• Integration with various email platforms

6. Terminus

Terminus is a cloud-based email footer generator for small businesses that emphasizes marketing opportunities and brand consistency. It offers various customization options and allows the use of email signatures for targeted campaigns.

Key features include:

• Customized signature management
• Campaign-driven signature design
• Integration with CRM and marketing tools
• Performance tracking and analytics
• Automated signature updates

7. Gimmio

Gimio is a convenient email footer creator that helps you design top-notch email signatures for your business email address. The platform provides several customizable designs for brand promotion purposes and offers features for leadership, collaboration, and teamwork.

Key features include: 

• Extensive template library
• Intuitive drag-and-drop editor
• Team management and collaboration
• Mobile-responsive design
• Integration into various email clients

8. Designhill

Designhill is an email footer generator that lets you create customized footers for your email address. You can browse through available designs and choose the ones that suit your requirements. Simply fill in a brief to get a custom footer design from experienced designers at Designhill.

Key features include:

• Crowdsourced custom design options
• Customizable templates
• Mobile-friendly signatures
• Personal image and company logo for email footers
• Custom signatures

Neo Ratings: Our Reviews and Comparison Table

Now that we know about the specifications and key features of the top email footer creators let's compare them in the table below.

Conclusion

A well-designed email footer can be a powerful tool for communication and professional branding purposes, especially for small businesses. That is why it is necessary for you to use the best email footer generator to meet your requirements. With this y, you can create an efficient email footer that shows your small business’s expertise and makes a positive impression on your customers, stakeholders, investors, or leads. 

You must always work with professional email footer creators, such as Neo, to begin designing the ideal email signature. Get ready to leave a lasting impression with your unique email footer and rebuild your work communication to showcase your business's true reflection.

Frequently Asked Questions

1. How to create a footer for business emails?

You can use an email footer generator to create footers for your email ID. This is followed by some simple steps that you must keep in mind to prevent errors. These involve adding relevant contact information, linking social media sites and websites, and ultimately adding a visual call-to-action for better visibility. 

2. Can I create a free email signature?

Neo's process of creating a free email signature is straightforward. Sign in to your business email account and click the profile option that you can see in the top right corner. Then, select ‘settings’, which you will find in the drop-down menu. Later, scroll down until you reach the section of the email signature editor. All you need to do is add your new email signature there. Click on 'save changes’ after you navigate to the bottom of the page. 

3. What is the best format for a business email footer?

The ideal size for email footers for both text and image is no more than 650 pixels wide. Moreover, the signature size should be between 90 and 150 pixels high. This enables images like headshots, promotional banners, and logos, as well as contact information, to be streamlined without dominating the email.

4. Do I need an email footer for my business email?

Yes, email footers are necessary for all kinds of business emails, especially if you want to add a few more pieces of information about your brand. Moreover, several anti-spam laws also require you to provide all subscribers with a way to opt out of your email list.

5. What is the best professional signature for a business email?

You must make sure to add all building blocks for a basic email signature format to make sure it looks professional. This involves adding your full name, business name, and job title. You must also add your official website and contact number to make the customers understand your intention and build trust with your brand.