Crafting visually appealing, compelling messages that resonate with your audience is vital to mastering email newsletters.  They will improve your approach, ensure flawless communications, and generate expected outcomes. Creating a good email newsletter can drastically increase the efficacy of your email marketing, whether your goals are to improve reader engagement, strengthen your branding, or increase conversions.

However, creating one can seem challenging when you don’t know where to start. If you don't format it correctly, your drafted email may not bring the results you expect. Fortunately, there are many email newsletter templates that you can refer to create the ideal engaging newsletter.

Several customizable email newsletter templates save you time and help you achieve the open rate you want. All you need to do is choose a particular template design and customize the details. This guide includes 15 pre-built email newsletter templates offered by different brands that you can use right away for your online needs. These offer many features to help you streamline your email marketing efforts.

What is Email Newsletter Template Design?

The structure and appearance of your email newsletters, including the typeface, photos, colors, logos, content, and template layout, are all included in the email newsletter design. Your newsletter has to be well-designed and optimized, from the subject line to the layout, to get people to click through and subscribe.

By providing pertinent content and promotions directly to the inboxes of prospects and customers, newsletters are an excellent way to personalize your connection with them. They are perfect for entertaining and educating your subscribers because they feel like they are receiving a friend's update. In addition, your newsletter could persuade readers to do the following:

• Read your most recent blog content.
• Sign up for one of the events that will be held soon.
• View your recently completed case study.
• Join in a giveaway.
• Visit your online store and buy something.

With Neo, you can easily create email newsletter templates by formatting and adding elements according to your needs. Neo also offers easy access to customizable newsletter templates that you can edit according to your needs.

15 Best Email Newsletter Templates

These are some of the best assets you can use to help you obtain the ideal email newsletter templates for 2024 and beyond.

1. Brevo

Brevo provides over 40 free HTML email newsletter templates that are expertly created and can be used to promote your business and highlight your offerings. These templates were made for a variety of industries and uses. Not only do you not require any prior knowledge of coding or graphic design, but they also have an integrated drag-and-drop editor that allows for complete customization and responsiveness.

2. Litmus

Over 700,000 designers and developers rely on Litmus, and even though they only provide 62 free templates, their template collection has every kind of template you could need for marketing and transactional emails. They provide a template with content dividers and something simpler just for newsletters. However, you must sign up for a free Litmus account to use their templates.

3. Themezy

Themezy is an excellent place to look for free email and website templates. Designers may contribute their creations, and users can download them for free. Its website is pretty simplistic, but it offers over ten responsive newsletter designs worth downloading and saving to your Downloads folder.

4. EmailOctopus

EmailOctopus offers some helpful features, including importing an HTML template, making your template from scratch, or utilizing one of their ready-made email templates. Their drag-and-drop editor is user-friendly and practical, similar to most other programs. They also have all their templates optimized for mobile devices. However, you can use the preview option to ensure everything will display correctly on a mobile device.

5. EngageBay

EngageBay provides free email newsletter templates and marketing automation tools for small enterprises, startups, and solopreneurs. You may get templates from EngageBay for some industries, such as eCommerce, technology, real estate, travel and tourism, health and fitness, and beauty. Furthermore, EngageBay provides templates for advertisements, events, sales, transactions, cold emails, welcome campaigns, cart abandonment, and more for any industry.

6. Campaign Monitor

Another free email newsletter template and marketing tool is Campaign Monitor. Campaign Monitor makes email design simple by selecting welcome emails, newsletter themes, and promotional campaign templates. Furthermore, Campaign Monitor gathers your metrics and tracks when emails are sent, received, and opened.

7. Constant Contact

Are you a nonprofit manager? In such cases, this newsletter tool is just for you. Using customized templates, Constant Contact is an email newsletter builder that assists nonprofit organizations in marketing and fundraising. You can select a design based on the nonprofit you manage and the template you require, as hundreds of templates are available.

Constant Contact's business statistics are its best feature. The platform allows you to track when emails are sent, delivered, opened, and shared. Furthermore, you can send your clients customized emails and view recent trends.

8. Mailchimp

Mailchimp offers some of the most modern and well-designed email template builders available. They don't require any prior coding knowledge. With Mailchimps’ customizable pre-designed email templates, you can quickly and easily produce emails that appear professional. Their email builder is innovative when it comes to helping marketers, designers, and developers create emails more quickly and efficiently while concentrating on creating compelling content and designs.

9. MailerLite

For announcements, marketing, and other purposes, MailerLite provides a variety of newsletter templates. With its cutting-edge newsletter designs, MailerLite ensures its clients deliver current newsletters. Either an HTML editor or a drag-and-drop editor can be used to modify the templates. Additionally, you can link your MailerLite account to your website. With pop-ups, landing pages, and subscription forms, MailerLite's features let you expand your audience.

10. Drip

Drip provides email and SMS marketing services for e-commerce firms. It is a new platform for creating email marketing campaigns with hundreds of customizable templates. Drip also provides outstanding data analytics, trend trackers, customer relations management capabilities, and email newsletter layouts. You can use it to determine how many clients purchased a product the previous year.

11. TemplateMonster

A popular digital marketplace, TemplateMonster enables users to purchase and trade digital goods like plugins, templates, and other visuals. They provide a variety of templates for different industries, such as travel, hotels, and sports, if you're specifically looking for email newsletter templates. They provide a thorough description of every template and some parameters (such as color, tags, and download count) that you can use to narrow your search even more.

12. ZURB

ZURB, a product design firm founded in 1998, assists brands in developing digital goods such as software, websites, and applications. They have also produced several responsive email templates, such as a basic template, a newsletter template, and one for hero image inclusion. Their templates are compatible with and optimized for various email clients, while Campaign Monitor is their preferred email campaign client.

13. Flashissue

Specifically for Gmail, Flashissue offers more than a dozen HTML newsletter design options. This is an excellent option for small businesses that aren't yet ready to buy a full-service email marketing platform or hire a developer for coding help. This utility functions as a Chrome app with a direct Gmail account connection.

The designs are typically simpler than those of some of the other company newsletter templates on this list because you may customize each one using Gmail.

14. MJML

An open-source framework explicitly designed for responsive emails is MJML. Although you don't have to be an expert coder to use the framework, it is intended to make life easier for developers who write email code themselves. This is so that you can select from over 20 alternatives your preferred responsive newsletter template, or two, or five. You can also play around with the design using a live in-browser editor. Once finished, use the website to convert the MJML code to HTML, then copy and paste it into your email tool. It works with the best email applications available, including Outlook, if you prefer.

15. Sender

For small to medium-sized enterprises and e-commerce companies looking to reach out to their customers at a cost that is both accessible and cheap, Sender is an all-in-one email and SMS marketing platform. Use Sender's customized HTML and delivery-friendly text email newsletters to stay in touch with your most ardent supporters and email subscribers. Select from a collection of over 35 visually striking newsletter design templates that can be easily customized to meet your unique business needs.

How to Adapt Email Newsletter Designs to Boost Interaction

Maintaining a balance between visual appeal, usability, and user experience is necessary when changing email newsletter designs to increase engagement. The following are some strategies:

1. Select Headings Wisely

It would help if you made your headings and subheadings more precise to aid in the general flow of your email. They highlight the critical points in your newsletter, divide content into sections, and provide a visual hierarchy to help readers process information in the correct order.

2. Create a Cohesive Look

Select unified fonts, colors, and spacing to give your email a unified appearance. It's best to select colors that go well together and don't draw attention to themselves. In relation to coherence, you can rapidly produce a cohesive design by replacing the template's stock colors with your own. Use your logos and brand color scheme to ensure the theme of all your marketing materials is consistent.

4. Keep it Short

When a newsletter opens, nobody wants to see a wall of text. Your messaging should be brief so readers can quickly skim it and obtain all the required information. Your newsletter's readability can be substantially improved by including images, which are much-needed breaks between text.

6. Make it Mobile-Friendly

Make sure your newsletter has a mobile-friendly design. As more individuals access email from their phones, select a responsive design that adjusts to the device type your viewers are using, be it desktop, tablet, or mobile.

7. Use Clear CTAs

Use eye-catching CTAS to boost engagement and conversions. Use attention-grabbing wording, eye-catching colors, and strategic positioning to persuade readers to click. Your CTA will be more noticeable if the design uses contrasting colors. It seems that including a nicely designed button can draw in subscribers. Draw their focus and motivate them to act.

8. Test and Make Adjustments

You will need to do A/B testing to see which format works better for newsletters and determine which is ideal. Try various designs for a predetermined time, evaluate the outcomes, and select the best-performing design.

Conclusion

The email newsletter templates streamline communication and increase participation. They should be designed with modern aesthetics and adaptable layouts to ensure cross-platform compatibility. The templates will use a variety of formats, including product updates, promotional offers, and event invitations. Neo offers you easy access to customizable email newsletter templates. These templates have easy-to-use design features and integrated automation, making them simple to adapt, saving time and maintaining a polished appearance. With specialized email marketing, Neo can increase open rates, boost conversions, and improve client retention.

Frequently Asked Questions (FAQs)

1. What are email newsletter templates?

An email newsletter is information that a company or brand sends to its email subscribers or mailing list. It can include offers, important information, upcoming events, or a collection of informational blogs.

2. Why should I use email newsletter templates?

It is very important to use email newsletters as part of your email marketing or online marketing strategy. This helps you provide valuable information to your subscribers so that they can stay up-to-date with brand changes or improvements.

3. What types of email newsletter templates are available?

Depending on your target audience, there are various types of email newsletter templates. Some of the popular ones include Company, organizational, and consumer newsletters.