Landing pages are not simple websites. They are important one-page sites with a specific focus. Examples include promoting your product or getting your customers to sign up for your brand’s newsletter.

In particular, every landing page is an effective way to target different customer segments with customized information. Now, you may find several landing page builders on the internet. Swipe Pages is among the most popular landing page builders in the present. However, is it worth using the Swipe Pages to build your landing page? Let’s find out the details below. 

What is Swipe Pages?

Swipe Pages is a landing page builder that lets you create faster, mobile-optimized landing pages. It enables you to use a powerful drag-and-drop builder to create web pages. The builder offers 25+ elements and 80+ pre-built blocks to assist with the page-building process.

The platform also provides access to 40+ ROI-focused templates that can be customized for easy landing page creation. It offers several hosting features to serve landing pages to your custom domain.

In short, Swipe Pages is a cloud-based landing page solution that helps agencies and businesses in eCommerce, real estate, and other sectors create accelerated mobile pages (AMP). These landing pages also allow users to track key performance indicators (KPIs), manage multiple client accounts, and receive notifications about new leads.

Key Features of Swipe Pages

You can build high-converting landing pages instantly using Swipe Pages. Its features include:

• Serves AMP (Accelerated Mobile Pages) from Google’s cache by pre-loading them to provide an instantaneous loading experience for users.
• It delivers a great mobile experience and rewards users at a lower cost per click.
• Builds fully responsive landing pages without a single line of code.
• Enables users to connect with third-party applications using Zapier and direct integrations.
• Offers sub-accounts to users to organize their projects.
• Allows connections to to a Stripe account to sell products directly from the landing page.
• In-app live chat support and knowledge base for further help with landing pages. 

Swipe Pages Pricing

Swipe Pages offers three different pricing plans. These include: 

• Startup at $29/month
• Marketer at $69/month
• Agency at $149/month

The platform offers users a 14-day free trial with full access to all features. No credit card is required to sign up to Swipe Pages initially. Annual plans can also be discounted by up to 25%.

How to Set Up Swipe Pages? 

You can create landing pages on the Swipe Pages platform in four easy steps. Make sure to sign up for your account before getting started with the process. Meanwhile, the steps include:

Step 1. Go to the top right corner of the Swipe Pages landing pages builder and click on the ‘Create New Page’ button.

Step 2. Give the page a name and click on the ‘Choose Page Type’ button. Note: You can edit the name and give it another term later. 

Step 3. Choose the landing page type that you want to create. You may see options include an AMP page, a Smart Page, and mobile slides.

Step 4. Select a template to start building your landing page. You can choose from around 150+ readymade templates or start from scratch with a blank page. 

Steps to Publish the Landing Page on Swipe Pages

After selecting the template, you will be redirected to the builder page to publish the landing page. Let us explore the steps to publish the landing page on Swipe Pages. 

Step 1. Click on the ‘Publish’ button at the top right corner of the builder page.

Step 2. After clicking the publish option, you will see a dialogue box asking you to choose your preferred domain. Select a domain from the dropdown menu and add a slug.

Step 3. Click the ‘Publish’ button to make your landing page go public instantly. 

Alternative to Publish Landing Pages on Swipe Pages

There is another alternative: publish landing pages on the Swipe Pages website using the dashboard directly. The steps include:

Step 1. Go to the Swipe Pages dashboard and find the ‘publish’ button.

Step 2. You will see a dialogue box after clicking the ‘publish’ button. Choose your desired domain from the dropdown menu and create a slug for the page.

Step 3. Click on the Publish option to make your landing page go public. 

Swipe Pages Alternatives

Some big players already dominate the Landing page builder market. Examples include Neo, ClickFunnels, Wix, Unbounce, and HubSpot. On the other hand, Swipe Pages is relatively new compared to the other platforms. If you are not impressed by Swipe Pages, you can always try out its alternatives.

1. Neo

Neo is known for its comprehensive website-building capabilities. It includes an efficient module for creating different landing pages and a rich template library that caters to various industries, such as eCommerce and personal branding.

Top Features

• Drag-and-Drop Editor: this allows you to customize different landing pages.
• Mobile Optimization: ensures the building of device-friendly and responsive landing pages.
• SEO Tools: offers several built-in tools to help improve your search engine rankings.
• Extensive Template Library: provides several designer-made templates for various niches.
• App Market: gives access to several applications to enhance your landing pages with additional functionalities.

2. Mailchimp

Mailchimp’s landing page builder aims to help users grow their respective mailing lists and promote products. Businesses that want to integrate their landing pages with email marketing campaigns can use this platform.

Top Features:

• Easy-to-Use Editor: simplifies creating and customizing landing pages.
• Custom Domains: allows you to connect your domain even on the free plan.
• Marketing Integration: enables app integration with Mailchimp’s email marketing tools.
• Lead Capture Forms: built-in forms to optimize all conversion rates.
• Analytics and Reports: offers insights into page performance and visitor behavior.

3. Hostinger

Hostinger offers a landing page builder for users who want to create websites without technical knowledge easily. Its drag-and-drop interface makes it simple to design different custom pages. 

Top Features:

• Drag-and-Drop Interface: smoothens the process of website creation and allows easy customization.
• SEO Optimization: provides basic SEO tools to help improve visibility on search engines.
• E-commerce Capabilities include features to add shopping carts and checkout systems for e-commerce merchants. 
• Integration with Hosting: enables integration with Hostinger’s hosting services for a better management process.

4. Google Sites

Google Sites is an integral part of the Google Workspace suite. It offers an efficient and free way to create websites and landing pages. This basic platform enables anyone to create professional-looking pages without design or coding skills. 

Top Features:

• Intuitive Drag-and-Drop Editor simplifies creation and enables users to easily build and customize landing pages.
• Google Integration: integrates with other Google services, such as Google Drive, Docs, Sheets, and YouTube, allowing easy content embedding and collaboration.
• Custom Access Controls: controls who can view or edit the site make collaboration easy and secure.
• Real-Time Collaboration: allows multiple users to work on the site simultaneously, similar to other Google Docs functionalities.

Swipe Pages Review

Swipe Pages is an efficient landing page platform that is new to the market. It offers several features, including extensive support for AMP and responsive design. You get access to a drag-and-drop landing page builder that helps you create landing pages that can be used for lead generation or boosting sales portals. 

However, Swipe Pages is not as feature-rich as other players in the market; here are some disadvantages associated with Swipe Pages:

• Limited Templates: Swipe Pages offers you several pre-designed templates. Yet, the selection might be limited compared to other competitors. This could restrict your ability to achieve a highly customized or unique design for your landing page.
• Lesser Customization Options: Customization options within the Swipe Pages templates might be limited. The platform might not provide the flexibility you need if you have a specific design vision that deviates from the offered templates.
• Restricted Integrations: Swipe Pages offers core integrations with popular marketing tools. Yet, the number of integrations might be less extensive compared to some other landing page builders. This could be a drawback if you rely heavily on specific marketing tools or CRMs in your workflow. 
• Focus on Simple Pages: Swipe Pages excels at creating basic, high-converting landing pages. However, the platform might not be suitable for complex landing pages with numerous elements or functionalities. 
• Limited A/B Testing Options: A/B testing capabilities might be more basic on the platform compared to some competitors. This could limit your ability to test and optimize your landing pages for maximum conversions.

Why Choose Neo?

Neo is an email marketing platform offering a landing page builder to create some of the most responsive and ROI-focused landing pages. You can use these pages to boost your digital marketing efforts. Moreover, Neo is also cheaper than Swipe Pages.

Here are the advantages associated with the Neo landing pages:

• Beginner-Friendly: Neo is designed to be intuitive, even for users with no prior coding experience. The drag-and-drop interface allows you to easily add, edit, and arrange various elements on your landing page without writing code.
• Time-Saving: The user-friendly design lets you create professional-looking landing pages quickly, saving you valuable time and resources compared to coding from scratch.
• Jumpstart Your Design: Neo offers several pre-designed templates for building your landing pages. These templates are often optimized for conversions and can be a great starting point for showcasing your brand and message.
• Express Your Brand: The platform also allows for extensive customization. You can personalize the templates with branding elements like logos, colors, fonts, and images to create a unique look and feel that aligns with your brand identity.
• Conversion-Oriented Features: Neo might offer features specifically designed to improve conversions, such as clear calls to action, opt-in forms, and A/B testing capabilities.
• Analytics and Optimization: Some plans include analytics tools that allow you to track landing page performance and identify areas for improvement. This data can be valuable for optimizing your landing pages to convert more visitors into leads or customers.
• Mobile-Friendly Design: In today's mobile-first world, a responsive landing page that adapts seamlessly to different screen sizes is crucial. Neo might ensure your landing pages display well on all devices.
• Cost-Effective: Neo offers a cost-effective way to create high-quality landing pages compared to hiring a web developer or using complex design software.
• Integration with Marketing Tools: Neo might integrate with popular marketing automation tools and CRMs. This allows you to capture and manage leads within your existing marketing ecosystem.

Final Thoughts

Swipe Pages is one of the new entries in the global landing page product marketplace. The platform aims to provide a clutter-free experience to create excellent landing pages targeted toward agencies, entrepreneurs, and marketers. Yet, it has some drawbacks that may create issues when you create landing pages with the platform. 

That is why you must switch to Neo. The landing pages created on this platform are mobile-friendly and AMP-optimized. It lets you create some of the most unique design-friendly pages and customize them according to your business requirements. So, why wait? Explore more opportunities for your landing pages with Neo today!

FAQs

1. What is the Swipe Pages landing page builder used for?

Swipe Pages is an efficient cloud-based landing page solution that helps agencies and businesses in eCommerce, real estate, and other sectors create accelerated mobile pages (AMP). It is usually done with predefined templates and a drag-and-drop interface.

2. How many landing pages can a website have?

A website can have more than 40 landing pages. It is revealed in various studies that having 40 pages or more could increase your website’s conversions by around 500%.

3. Are the Swipe Pages good enough?

Swipe Pages is very easy to use and primarily does its job well. The platform often makes it quick and easy to build landing pages. However, it has its share of disadvantages, as discussed in this guide. That is why it is recommended for approach platforms like Neo to build efficient landing pages. 

4. Is it mandatory for a landing page to have a domain?

A landing page does not always have to get its domain. However, having a unique domain can be beneficial in certain cases.